Many consumers are investing in ways to make their living environments more comfortable, convenient, and healthy. With more time spent at home, consumers are fueling a boom in the home appliance and furnishings market, as they find more time to curate their own living spaces. With hygiene still at the forefront of purchase decisions, investing in appliances that provide advanced protection from bacteria and unwanted particles is key. As the refrigerator is the pinnacle of kitchen storage, it is critical that the design prioritizes freshness to maintain food quality and reduce waste.
LG Electronics (LG) has been a leader in kitchen appliance innovation with its LG InstaView Door-in-Door refrigerator series. Its latest iteration has evolved to include features catering to today’s consumer desires, ushering in a new experience with ultraviolet (UV) technology.
Sleek and chic, LG refrigerators are not only designed to keep food at its freshest, but also complement the home. Featuring spacious fridge and freezer areas, precise temperature controls and innovative ways to stock the kitchen with fresh produce, LG refrigerators offer everything to store favorite foods safely, efficiently and stylishly.
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UV-LED technology to eliminate up to 99.99% of bacteria inside the water outlet
Consumers may have seen cases of UV rays used in many fields for disinfection – especially in recent times. However, many haven’t considered the bacteria that might be sitting on the fridge water dispenser – an area which is not only damp but also exposed to the elements. LG’s new InstaView refrigerator models have introduced UV-C LED light technology, called UVnano*, built directly into the water dispenser. The UV-LED design makes it possible to sterilize the whole outlet by 99.99%, with emitted UV-C running parallel to dispensed water. So the water outlet stays fresh with UV self-care once every hour by built-in UV LED.
Seal in freshness for longer
Enjoy the taste of farm fresh for an entire week. By reducing temperature fluctuations with LG’s exclusive LINEAR Cooling™ technology, foods are preserved at peak freshness for up to 7 days. With a unique air duct near the door, LG’s exclusive Door Cooling+™ technology cools 25% quicker than a conventional cooling system for fresher food and colder beverages on every shelf, including items stored in the door. Hygiene Fresh minimizes odor through a carbon filtration system, keeping the inside of the fridge in smelling fresh, the 5-step air filter removes bacteria up to 99.999%, as well as bad odor in the refrigerator.
Save more and experience a quieter, longer lasting refrigerator
Energy efficiency of home appliances is now a key purchasing factor to consider. Thanks to LG’s Inverter Linear Compressor, this refrigerator has been rated A+++, ensuring market leading efficiency by using less components than conventional compressors. The compressor saves more energy by using efficient engineering and energy consumption system. Hence, Inverter Linear Compressor has less friction points, making less noise
Usher in a sleek and premium design for the kitchen
No matter how much technology is embedded into an appliance, it cannot be appreciated fully if it doesn’t also look the part – something historically tricky with home appliances, but an area which LG focuses on prioritizing. Details include using durable yet elegant materials for greater aesthetic pleasure and go as far as designing handles in a more subtle manner. Empowered with advanced technology, stylish design, and hygiene-promoting features, LG’s InstaView refrigerator represents smart home innovation at its finest.
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