LG Electronics, a global leader in consumer electronics, has announced the launch of ‘Life’s Cool’ campaign at the end of June last Month in Boulevard City and LG platforms, celebrating their innovative Fresh Dual Van Inverter technology featured in LG’s latest air conditioners. Through this campaign, LG sets out to foster community connections and showcase their commitment to advanced, energy-efficient home comforts. The campaign includes both online and offline interactive elements, engaging customers through digital platforms and in-person events to create a comprehensive and immersive experience.
Online Engagement and Offline Experiences Come Together
LG invigorates the retail landscape of Boulevard City with the setup of an intriguing transparent glass truck, serving as a window into the advanced world of LG air conditioners. Visitors were able to experience the range of new models up close and witness the sleek design and superior technology firsthand.
Simultaneously, LG’s microsite will serve as a canvas for consumers to portray their vision of a ‘cool’ lifestyle, empowering them to become part of a collective effort in defining modern living. This initiative highlights LG’s new direction towards consumer-centric campaigns that focus on personal experiences and values.
Why was the visit of the “Life is Cool” campaign was great for customers?
‘Life’s Cool initiative has set a new standard in brand interaction, leveraging LG’s progress in technology to facilitate a dialogue with its customers. The campaign used interactive platforms along with in-person experiences at key locations in Riyadh.
The Fresh Dual Van Inverter is a breakthrough, designed to optimize energy usage while maximising cooling performance. LG is eager to demonstrate how this technology can make a positive difference in everyone’ lives.
Win prizes with ‘Life’s Cool’
Prizes await! In a random selection process, contributors to the ‘Life’s Cool’ microsite will stand a chance to win exciting prizes. There’s no game to play, simply share your ‘Cool Idea’ on the microsite to be included in the draw.
For further information and to participate in the Life’s ‘s Cool campaign, please visit the microsite or our pop-up booths in Boulevard City and Riyadh Park Mall. Don’t miss this opportunity to see how LG continues to innovate and make life good. For more information, please visit: https://www.lg.com/sa_en/lifescool/
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