Aston Martin welcomed guests to its first ultra-luxury global flagship location, with a grand celebration to mark the official opening of Q New York on 450 Park Avenue in Manhattan.
Celebrating the iconic British brand’s 110th anniversary, esteemed guests in attendance included New York Jets quarterback Aaron Rodgers, American actresses Zoey Deutch and Gabrielle Union, and British mezzo-soprano Katherine Jenkins OBE. Guests were greeted to a cocktail reception at Q New York with an exclusive DJ set from British-born, New York City-based, Isabella Massenet.
Amongst the celebrations, the world’s first Super Tourer made its North American premiere, with the new Aston Martin DB12 unveiled for the first time in the brand’s largest commercial market. Elevating itself beyond the GT segment, DB12 is defining its own new category of one and sets the benchmark for high-performance, driving excitement, ultra-luxury, and style. The new performance model proudly joins Aston Martin’s 75-year-old DB bloodline of exceptional hand-built British sportscars.
In the week of North America’s second Formula One® race of the season in Canada – the home race for Aston Martin Aramco Cognizant Formula One™ Team driver Lance Stroll – Aston Martin’s AMR23 car was also on display, allowing New Yorkers to get a closer look at the track weapon which has propelled the British team to third in the Constructors’ Championship.
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