Hyundai Motor Company Africa and Middle East HQ and the Saudi Western agent, Mohamed Yousuf Naghi Motors Co. has announced, for the second year in a row, the continuation of the “Mobility for Food Bank” initiative with The Saudi Food Bank (Eta’am). This initiative is a hand-by-hand effort with Dar Al Hekma University in Jeddah directed toward the Saudi Kingdom’s remote residents, to deliver food packages in the holy month of Ramadan.
Launched from Dar Al Hekma University halls, the initiative officially started with the signing ceremony of a memorandum of understanding by the Saudi Food Bank (Eta’am) and Hyundai Motor Company, to provide a framework of cooperation to execute the Hyundai 2023 CSV campaign ‘Hyundai Continue’.
This year, Hyundai Motor has followed a new direction in involving young talents from volunteering students, to directly participating in a design competition to design donation Food boxes for UAE and KSA, following the selected message for the ‘Hyundai Continue’ campaign concept and including them in the donation food box. The design of the person who received the most likes was printed on the food boxes. This idea came to promote a sense of localized messages through designs tailored to local sentiment and culture.
The event was successfully activated with the support of Dar Al Hekma University’s students, as they volunteered the preparation of 650 boxes of food packages to be distributed in each city, to reach a total of 1,950 boxes in KSA. Hyundai Motor Company has supported the reach to rural areas and isolated beneficiaries by handing over a group of vehicles including Staria and HD65 trucks, 1 unit of HD65 Trucks was donated to three cities to load the packages and deliver them to the Labor and families supported by food banks and NGOs. Staria was also present in the launching campaign of the “Mobility for food bank” initiative started last year.
As a part of Hyundai’s commitment to its responsibility as a mobility solution provider, Hyundai’s concept of mobility is not only defined by offering these solutions for customers but acceded to think of ways to expand the impact and achieve “sustainable mobility” by utilizing these solutions for good and connect to the remote people in the region, to get closer and connected in times of uncertainty to create an atmosphere of solidarity within Hyundai’s people.
“The mission and goals of this project reflect the missions of Al-Hekma, which has adopted community volunteer work since 2007. It is the first educational institution in the Kingdom of Saudi Arabia to require 100 hours of community service as one of the graduation requirements. Believing in the role of voluntary work in building critical thinking, leadership skills, and teamwork, a sense of citizenship, and developing a sense of civic responsibility.” Said Dr. Malka Abunar, Dean of student affairs and alumni relations.
Mr. Tamer Al-Hakim, Executive General Manager of Mohamed Yousef Naghi Motors Company, Hyundai agent in the western region of the Kingdom of Saudi Arabia, expressed his pride and gratitude for the leaders of this blessed campaign, which aims to provide a sustainable community service, and said, “The renewal of the partnership was an extension of previous charitable initiatives and part of our duty To our society, we are aware of the responsibility we bear to leave a positive impact on people’s lives, and that this initiative comes as an acknowledgment of this responsibility, by harnessing mobility solutions to create a spirit of unity, solidarity, and rapprochement among people so that we can return the favor to people in the month of giving.
In turn, Faisal Al Shushan, CEO of the Saudi Food Bank Association, expressed “Eta’am”‘s pride in the partnership concluded with Hyundai, pointing out that the contribution made by the company in the field of food support and the provision of enhanced means for the developed logistical work confirms Hyundai’s keenness to achieve integration with the association towards social responsibility.
Faisal Al-Shoushan extended his thanks and the Board of Directors of Etaam to Hyundai in the Middle East and to all its authorized agents in the Kingdom. This strategic partnership between Hyundai Motor Company and diverse key change-makers is a reflection of the “Hyundai Continue” charity campaign, which aims to hold activities that contribute to solving social problems that can be shared with local communities and future generations, by providing eco-friendly mobility solutions that attain a future of sustainability for future Generations.
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