Mohamed Yousuf Naghi Motors, the official importer of BMW Group vehicles for Saudi Arabia, has announced its partnership with stc Group, the digital enabler in the region, as they begin to introduce BMW ConnectedDrive in Saudi Arabia.
The strategic partnership with stc will enable Mohamed Yousuf Naghi Motors to introduce BMW ConnectedDrive to the market. It will offer its esteemed customers state-of-the-art technology for seamless driver and vehicle communication.
BMW ConnectedDrive opens a world of benefits for BMW customers with easy access, intuitive technologies, and integrated digital solutions – thereby enhancing the overall standard of safety and comfort on the road. Using BMW ConnectedDrive, customers can converse with their BMW by asking questions or giving instructions, precondition the interior of their vehicle to a comfortable temperature, plan travel routes and arrange service appointments, automatically unlock their vehicles through their smartphones or smartwatches, and enjoy a host of other special benefits that create a close bond between the driver and the vehicle. BMW ConnectedDrive also provides customers with a direct connection via smartphone to the BMW retailer and the BMW brand.
Commenting on the partnership, André Bonthuys, Managing Director at BMW Group Saudi Arabia, said: “We are always eager to provide the very best of technology that BMW has to offer, and with the launch of our partnership with stc, we are delighted to fulfil that mission for our valued customers in the Kingdom.”
One of the key features of BMW ConnectedDrive is BMW Digital Key Plus, which unlocks the vehicle automatically when the driver approaches, starts a welcome scenario, and activates all functions for the vehicle start through a programmed smartphone or Apple Watch. The BMW engine also switches on without placing the device down, while the vehicle is conveniently locked by simply removing the device from the vehicle. Using position-based control functions on the smartphone near the vehicle, BMW Digital Key Plus offers high-level security thanks to modern encryption technologies in the vehicle and on the smartphone.
stc is the Saudi digital enabler of telecommunications services in the Kingdom. Considered the leading telecommunications provider in the region, the company offers various services, including mobile, broadband, and cloud computing services.
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