What if we lived in a world where it was even more normal than it is today for women to pursue supposedly “male careers”? A world where gender is no longer an issue, because being a woman in certain areas is no longer the exception. That is the theme of the Mercedes-Benz campaign film for International Women’s Day 2023. Because despite widespread progress in recent decades on the subject of equal opportunity, the path must be consistently pursued. To raise awareness, the film focuses on three female protagonists who have close ties to the company. The brand with the iconic star logo is actively supporting them in achieving their goals and dreams.
“With the digital marketing campaign for International Women’s Day, we are stepping up our communications on the principles of our company and around such initiatives as She’s Mercedes. We are again using our social media reach to actively promote a world where diversity and equal opportunity matter. Because it is only when people respect and value one another that a company – and a society – can be successful.” Bettina Fetzer, Vice President Communications & Marketing Mercedes-Benz AG
“Mercedes-Benz has been promoting and advancing equal opportunities and an integrative corporate culture for many years. We are convinced that our ambitious business objectives can become reality only with the best talents in diverse teams. To make this happen, we want to have even more qualified women in senior management positions – and want to inspire and attract even more talented women to careers in technical professions.”
Sabine Kohleisen, Member of the Board of Management of Mercedes-Benz Group AG, responsible for the Human Resources Division & Director of Labour Relations
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