60% of UAE residents are looking to purchase a new or used car during the Holy Month of Ramadan according to a survey commissioned by Audi Abu Dhabi. The survey explored consumer sentiment towards new car purchases and electric vehicle (EV) adoption ahead of what is considered a peak season for car purchases.
Of the 60% looking to purchase a vehicle, petrol cars dominated the demand at 33% while 13% are considering an EV and 14% are still undecided.
While the immediate prospect of EV purchasing is still niche, the survey revealed a growing number of consumers (52%) in the UAE are eager to buy an EV as their next car or in the coming three years. Almost half of the respondents also reported that they would purchase an EV if certain concerns related to EV ownership are addressed, such as improved charging infrastructure (28%) and understanding how much EVs total cost of ownership is (24%).
Commenting on the findings, Audi Abu Dhabi General Manager, Mark Austin, said, “The rapid increase in the adoption of EVs in the region aligns with the country’s plans for sustainability. Audi is proud to play its part in the UAE government’s vision by having an ever-expanding range of e-trons. The potential customers looking to buy EVs in the near future is significant, with their adoption helping to fast-track and contribute to the UAE’s Net Zero 2050 initiative.”
The Audi Abu Dhabi dealership offers a range of electric models under the Audi e-tron umbrella, reflecting the brand’s commitment to advancing electrification and finding sustainable ways to strive forward. The latest to join the line-up this year will be the new Audi Q8 e-tron, Audi’s top-of-the line electric SUV model. The new e-tron will offer the best in luxury comfort, an optimised drive concept, improved aerodynamics as well as better charging performance and battery capacity.
The survey was conducted in conjunction with YouGov and polled over 1,000 UAE residents aged 18-50 years old.
COMMENTS