Geely Group, a leading automotive company that operates brands such as Volvo Cars, Polestar, Lotus, Lynk&Co, Smart, Proton, Geometry, Lotus, and is the largest shareholder in Volvo AB and Daimler AG, opened a new Design Center in Milan, Italy on January 30, 2023.
The center, known as Geely Innovation Design Center Italy, will serve as a hub for creativity and design with a strong international vision. The opening of the European hub was strongly supported by the company’s management with the aim of emphasizing the central role of creativity in the brand’s present and future. The center will work on research and development programs for concept cars as well as production vehicles and will serve as a think tank for cutting-edge ideas. The center will also be responsible for global market research and international strategy, helping Geely enter global markets. The Milan-based center will be a key partner for Geely Auto Design HQ in Shanghai and other design centers abroad.
Geely’s Innovation Design Center Italy will have a significant impact on Geely’s presence in Saudi Arabia and globally. The Geely’s design center reflects the company’s growth and expansion over the past two years and its continued ambitions for the future. The investment in a European hub for creativity and design demonstrates Geely’s commitment to staying at the forefront of automotive innovation and design. The opening of the design center is just one of the many examples of Geely’s continued growth and success in the automotive industry, and serves as a promising indication of what’s to come in the years ahead.
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