With rapid development of new technology, beauty products are getting more sophisticated and personalized, putting beauty-tech at the forefront of innovation and future trends. The beauty-tech brand FOREO has just released its annual trends insights for 2023, revealing how technology is transforming the beauty industry and what the future of beauty looks like.
“The beauty industry is on the verge of a major transformation. Consumers are no longer just looking for a product to make them look better, but also to feel better, and truly be better. This shift in mindset – closely tied to the rise of mindful beauty – has led to an increase in demand for products that offer more than just skin-deep benefits. FOREO recognized this early on and has built its iconic products around wellbeing and self-care, thus bridging the gap between health and beauty,” explains Adriana Pirjak, Head of Product Management at FOREO.
According to FOREO, in 2023, we will see even more integration in this area as technology continues to develop and change our everyday lives with beauty-tech devices designed to make us look and feel better taking the center stage.
Table of Contents
1. SKIN BARRIER PROTECTION
One trend that will continue to dominate the beauty world is justifiably the skin barrier protection. Skin barrier (or the stratum corneum) is the outer layer of your skin that holds in the moisture and protects the skin from environmental toxins. Your skin barrier gets damaged when it’s stripped of its natural oils as a result of using harsh cleansers, acids and acne topicals and once the skin barrier loses its fighting power, your skin is left sensitive and more prone to redness and irritation.
Ingredients such as ceramides and niacinamides will take the spotlight, however, FOREO warns that no ingredient can fully repair the damage to your skin barrier, pointing out that the best way to protect your skin is prevention. One of the biggest culprits of damaged skin barrier is over-exfoliation and harsh cleansing, which is where FOREO’s iconic original LUNA 3 truly comes to shine. FOREO’s LUNA range features soft silicone bristles to make sure you get a deep yet gentle cleanse,leaving your skin barrier intact while eliminating up to 99.5% of accumulated toxins (traces of makeup, excess sebum and dead cells).
2. INJECTABLES VS. NON-INVASIVE TREATMENTS
According to a market research report, the global dermal fillers market was valued at $5.1 Bn in 2021 and projected to reach more than $13 Bn by the end of 2031. It’s clear that age-defying treatments are in soaring demand, however, 2023 brings a whole new perspective on beauty, one that is all about self-care and feeling good. People are now choosing pain-free beauty-tech treatments with visible long-term results over a surgical quick fix fueled by pain and risk.
Last year FOREO has seen a dramatic increase of demand for its BEAR with 175% year on year growth. FOREO’s science-backed anti-aging hero is the world’s first FDA-cleared medical microcurrent device with Anti-Shock System™. BEAR is now clinically proven to significantly improve deep wrinkles and fine lines, as well as boost skin firmness and elasticity in just one week, making it not only the safest, but also the most effective microcurrent facial device available.
BEAR combines electrifying microcurrent technology for tighter, brighter skin with FOREO’s trademark T-sonic pulsations to deliver the most energizing facial ever. FOREO’s anti-aging champion stimulates and tones the skin, targeting the signs of aging and gives you a firmer complexion within minutes, debunking once and forever the myth that plastic surgery is the only way to turn back the clock on your skin.
3. RISE OF BEAUTY-TECH
Already an established player in the beauty industry, beauty-tech, will take over the lead as consumers turn to technology for professional-level results and sustainable beauty solutions. We’re entering the era of enlightened consumers who demand clean and mindful beauty. These consumers are informed and now more than ever aware of the benefits technology can have for their skin. This consciousness is fueling beauty consumers’ ever growing interest in LED lights technology and cryotherapy, trends FOREO championed years ago with its renowned UFO range.
Masking with UFO™ 2 is clinically proven to improve skin moisture levels by 126% after only 90 seconds and, as nothing gets wasted on the surface, the effect lasts up to 6 hours, and to top that, clinical studies have shown that UFO™ 2 significantly reduces the appearance of wrinkles in just seven days. This beauty spa in the palm of your hand is an experiential skin-tech tool that nourishes both your body and mind. Packed in a cute, but powerful puck, the device combines four cutting edge technologies. LED light therapy features 8 different wavelengths, each equally impressive in their performance. For example, purple light illuminates the skin, blue light removes imperfections and yellow light soothes skin inflammation. This other-worldly device also combines thermotherapy, cryotherapy and the brand’s signature T-sonic pulsations to deliver professional-level results in only two minutes. Cryotherapy stimulates the collagen production which is essential to keep the skin looking young and healthy. It can also help to reduce the appearance of fine lines and wrinkles, as well as improve the elasticity of the skin.
On top of LED light technology, IPL devices are predicted to have a staggering growth with the rise of at-home IPL treatments. These devices offer professional-level results without ongoing expensive visits to the salon. The difference between LED light and IPL is the power delivery. As its name suggests, IPL or Intense Pulse Light uses intense light in a pulsatile manner. While the power outputs of the IPL are much higher, delivered in a short time measured in milliseconds, the LED light is less intense and measured in minutes. IPL is great for pigmentation and is often used in hair removal devices, while LED lights enhance healing, collagen stimulation and can help with acne.
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