This week, as a new season of the prestigious Arab Fashion Week opens, Josh Yugen, a celebrity producer, entrepreneur, internationally acclaimed real-time amplification and media strategist, who has overseen campaigns for some of the most recognized brands, celebrities and government agencies in the world, will be launching a new fashion film in collaboration with Dubai-based label AMATO Couture featuring Miss Universe Pia Wurtzbach filmed at the Buhais Geology Park in Sharjah.
“My job is about bringing everyone together. My function is like the glue, I stick all parts together.” said Josh Yugen commenting about his job. “This collaboration between AMATO Couture, Pia Wurtzbach and Visit Sharjah is a testament of my work. The power of collaborations in this time is tantamount especially choosing the right partners is key.” he added.
Josh Yugen is able to bring together the most powerful people in the industry and create magic. In 2018, Josh Yugen produced a show for Arab Fashion Week featuring a rising star from the Philippines Maymay Entrata who won the local version of Big Brother, to walk and open the fashion show of Dubai-based couture designer Furne One. During the show, Yugen created a massive digital campaign gathering a massive 1 Million fans to tweet and engage on Twitter at the same time receiving an all-time highest trending topic of the day Worldwide, in the UAE, the Philippines and nine other countries. Urvashi Rautela, one of the hottest Bollywood sensation, receiving millions of dollars worth of media exposure, brand deals and engagements after Yugen produced her high fashion film debut.
The ideas, the strategy, the execution for all of these massive campaigns comes from him and his team at Yugen PR.
We have many exciting things lined up for the year – I already started working with Hollywood youth group Now United especially with Bailey May as well as the latest Bollywood Heartthrob Asim Riyaz. We signed a contract with Pia Wurtzbach to handle her activities here in the Middle East region and a Gala Event at the Dubai Expo featuring international celebrities and a lot more exciting news in the new few weeks.
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