The stage is set for AC Milan’s Dubai Training Camp, which will see the Club in action in the United Arab Emirates from 11 to 20 December both on and off the pitch.
Ten days of preparation on the pitch before the second half of the season, in which the coach Pioli’s players and his staff can take advantage of state-of-the-art infrastructure, services and excellent locations, including the “One&Only Royal Mirage” Resort, the multifunctional training centre “Dubai Police Club Stadium”, and the next-generation “Al Maktoum Stadium”, the main stage of the next Dubai Super Cup. During the tournament, which also includes a special penalty shoot-out session for each match, the Rossoneri will play on 13 December at 15:00 (CET) against Arsenal, the current Premier League leaders, and on 16 December at 16:30 (CET) against Liverpool.
Having a presence in a strategic territory such as the Middle East will be an important opportunity to continue the Club’s growth path, through the consolidation of the relationship with local partners, and to strengthen the AC Milan brand at an international level. In the region, the Rossoneri are currently engaged in relationships with brands such as Emirates (Principal Partner) since 2007, with SIRO (Official Hotel Partner) and Jeeny (Official Regional Partner) – and recently also with Expo 2020 Dubai.
Through institutional visits, business meetings, fan-centred activities and commercial initiatives, AC Milan aims to further consolidate its presence in a region where interest in football is growing enormously and where passion for the brand and the Club is certified by numbers. In the country, according to Nielsen, football is the most popular sport and AC Milan boasts the support of more than 2.5 million fans. Taking the whole MENA macro-region (Middle East and North Africa) into account, AC Milan was the most watched Italian team in the entire 21/22 season, registering an average of about 546 thousand spectators during matches, with a peak of about 2 million viewers for Sassuolo v AC Milan, the most watched match of the season, followed only by AC Milan v Inter with 1.6 million viewers.
This will be AC Milan’s fourth official visit to Dubai in 2022, which underlines the commitment of the Club to the whole Middle Eastern region and to the United Arab Emirates in particular. The trip will be a unique opportunity to get closer to the many Rossoneri fans in the region, who will have the chance to watch the 2021/22 Serie A Champions play games in the Dubai Super Cup matches. Additionally, the Club’s schedule includes open-door training sessions, meet and greet events and other partner initiatives, giving all fans the opportunity to get closer to their favourite team.
Some of the initiatives include content creation and office visits with the Rossoneri’s Principal Partner Emirates, meet and greets organised with some of the Club’s partners in the region, and an event hosted by PUMA at its Store in The Dubai Mall, on 17 December, which will see the participation of some AC Milan players.
From Dubai, the Club will continue to stay connected to more than 500 million fans around the world thanks to the creation of exclusive multimedia content by the Milan Media House, that will get AC Milan fans from across the globe involved every day on the Club’s various official platforms.
For more information on the Dubai Super Cup: https://dubaisupercup.ae/
For all Rossoneri fans around the world who want to follow the friendlies, the Dubai Super Cup matches against Arsenal and Liverpool will be available on Facebook Live Pay-per-View, YouTube Membership and Twitch.
Fans can also follow the Rossoneri’s journey on the Club’s official channels.
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