Mohamed Yousuf Naghi Motors Co. (MYNM), the official BMW Group importer in Saudi Arabia, has introduced CitNOW, a brand-new Aftersales digital video sharing platform. The innovative app will streamline communication between the MYNM workshop to the customer and allow them to have a hassle-free servicing experience.
Every vehicle is thoroughly reviewed by a team of specialists at MYNM’s workshop. Upon examination, each customer will now be able to receive clear video updates through the CitNOW app directly to their mobile phone. Real-time feedback from BMW experts will also be shared, alongside service recommendations.
Utilising this user-friendly app, clients can also expect a traffic light system health check of their vehicle with the ability to automatically approve, decline, or discuss the next steps using the very same link.
The application has been tailored specifically for customers seeking ease and convenience on the aftersales care of their BMW or MINI, allowing clients to view their cars from the comfort of their own homes.
Potential car buyers will also have the chance to examine the condition of a BMW Premium Selection vehicle or MINI NEXT model before purchase.
Mark Notkin, BMW Group Managing Director at Mohamed Yousuf Naghi Motors Co. said, “As we push further into this digital era, it is essential for Mohamed Yousuf Naghi Motors’ to stay abreast of the latest breakthroughs in automotive technology. The introduction of CitNOW underlines this belief, allowing us to create a hassle-free experience for our valued customers.”
“This technology will completely automate a portion of our sales and aftersales processes, providing our clients with a comprehensive technical overview of their vehicle’s condition, emphasising transparency and minimising any communication gaps.”
“As our world continues to change, we must ensure we are cognizant of customer’s demands. Introducing this innovative service is a direct reflection of our commitment, to adapt quickly and effectively to the unprecedented times.”
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