It’s official! The most followed Miss Universe titleholder Pia Wurtzbach is the star on the latest fashion campaign of critically-acclaimed Dubai label AMATO Couture by Furne One produced by Dubai-based renowned Celebrity Producer Josh Yugen of Yugen PR.
In a statement released by Pia’s Middle East agency Yugen PR says, “We are excited to announce Pia Wurtzbach will be opening the Arab Fashion Week digital show on March 24. Pia is the first-ever Miss Universe titleholder to be opening a fashion week this huge, so we are all excited for you all to see what we have been working on these past few weeks.”
Pia Wurtzbach will be opening the Arab Fashion Week on Wednesday, March 24, wearing the avant-garde creations of fellow Filipino Furne One, who is known as the King of Couture in Dubai, and the creative genius behind the Dubai-based fashion house Amato Couture who is a favourite fashion label of Hollywood celebrities such as Beyonce, Mariah Carey, Lady Gaga, Ariana Grande, Katy Perry, Shakira, Jennifer Lopez, Nicki Minaj to name just a few.
The 5-minute fashion film titled ‘Inner Sanctum’ which means a very private and holy place is a sartorial homage of AMATO’s quest to life. The film is all about a woman’s journey to life; distracted by her inner good and evil but eventually finding her own strength and confronting her own fears to face the uncertain world.
Furne One expounded, “The film has a lot of symbolisms and should not be treated literally. Her self/body is her Inner Sanctum. It’s a story of a journey of a woman seeking for inner freedom while living in the middle of an uncertain world being influenced by her own good and bad thoughts but at the end finding her true self and facing her own fears.”
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