The Davis Cup by Rakuten Finals 2022 launches today in partnership with Lexus as the official automotive sponsor of the competition. The finals take place in Malaga, Spain, from November 22 to November 27. Lexus is responsible for the official transportation of players and teams to the tennis village.
The synergy between Lexus and the Davis Cup is exemplified by customers and fans both striving for the luxury of unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s ongoing sustainability vision, the partnership with the Davis Cup celebrates the excitement and energy at one of the world’s most prestigious tennis tournaments and the inimitable thrill of driving an electric or hybrid Lexus model. This focus on Lexus Electrified means that the RX Performance Hybrid, the NX Plug-In Hybrid, the Battery-Electric RZ, and the UX Self-Charging Hybrid take center stage at the tournament. The new RX Performance Hybrid will be displayed on the court, while the Battery-Electric RZ will be present at the venue during the Finals.
The Davis Cup by Rakuten Finals sees the top two teams in each group competing in the quarterfinals. This follows a 9-week break between the group and knockout stages. Lexus ambassador, Roberto Bautista, will once again represent his native Spain in the competition, playing against Croatia in the quarterfinals. Australia, Netherlands, Italy, United States, Germany, and Canada were also successful in reaching the quarterfinals.
Pascal Ruch, Vice President in charge of Lexus Europe, commented:
“As the knock-out stage commences, we can see why The Davis Cup by Rakuten is one of the most iconic sporting competitions in the world. Lexus’ synergy with the competition, which also provides unforgettable luxury experiences, gives the brand a platform to showcase its craftsmanship and Omotenashi philosophy to an engaged and passionate audience.”
David Ferrer, Director of the Davis Cup Finals, said: “This year’s Final 8 in Málaga has been handled with unparalleled levels of hospitality and passion that are synonymous with the Lexus brand. We are all delighted to be able to rely on Lexus once again, as the official automotive partner of the competition”.
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