adidas is set to turn up the football fever in KSA during the FIFA World Cup Qatar 2022 with interactive fan experience zones across Riyadh and Jeddah.
People from around the world descend on the region to watch the matches, and adidas is gearing up in collaboration with Arabian Centres and SELA to give footfall fans a slice of all the action and an unforgettable time without having to catch a plane. The global leader in football will set up fan zones across the Kingdom in The Riyadh Boulevard and The View Mall as well as in Jeddah Park Mall. The fan zones are set up with large screens to broadcast live matches, exciting activities, and once-in-a-lifetime opportunities to meet its football ambassadors and iconic players in the Kingdom.
There will be something for every football lover at the experiential and interactive fan zones by adidas, located within The View Mall- Riyadh, The Boulevard- Riyadh and Jeddah Park. The official adidas Fan Zones that stretch across 540 sqm – are set to open from 20th November until 18th December.
With massive screens for a live broadcast of matches and a packed schedule of immersive activities, there will never be a dull moment for fans as they can meet their favourite legends and even get an opportunity to play with them. Visitors can enjoy playing at the icon 3.0, robot keeper, the e-gaming pods and capture Instagram-worthy photo opportunities in the player’s lounge experience.
The adidas Fan zones will be a space where visitors can get inventive, unwind and socialise with family and friends. The fun will continue even between the matches with an exciting programme of on-ground activities and chances to win exclusive signed merchandise and adidas gift vouchers by signing up by joining the exclusive adiclub via the adidas app.
Locations and Timings:
Riyadh Boulevard: from 4pm onwards
Riyadh The View Mall: from 3pm onwards
Jeddah Park Mall: from 3pm onwards
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