The Middle East’s leading online shopping platform, noon.com, has today announced a partnership with Saudi Arabia’s leading music entertainment company, MDLBEAST, to deliver an elevated festival experience for music lovers at this year’s SOUNDSTORM.
The brand partnership will see noon.com increase support for festival-goers before and during the much-anticipated music event, set to tale place in Riyadh’s Binban on December 1-3, 2022.
Noon, the e-commerce giant, will serve as an official ticket reselling platform via the noonapp and website, getting closer to music fans across the region. Fans will be able to buy tickets at the click of a button ahead of the region’s biggest music festival, headlined by Post Malone, Bruno Mars, DJ Khaled, WizKid, Marshmello, Solomun, and many more.
With a drive to meet consumer demands through the latest technology, noon will offer VIB guests, one of the festival’s highest ticket tiers, access to its latest launch, “noon Minutes”: a speedy online shopping service, powered by dark stores situated onsite at the festival, offering delivery of thousands of items from a wide range of categories within 10 minutes to VIB guests.
Noon Minutes is the latest perk to a list of benefits which the event organizers have included with this year’s VIB ticket features such as elevated viewing platforms, on-site parking, and more, guaranteeing attendees the best possible experience yet.
Victoria Holekamp, Brand Director, noon, said of the partnership: “We’re thrilled to be partnering with the MDLBEAST team as the Official E-commerce Partner, giving our millions of customers quick and easy access to festival tickets and curated festival content. We’re also looking forward to making festival-goers’ lives easier and smoother by providing convenience through onsite stores and lightning-fast delivery by noon Minutes.”
Commenting on the partnership with Noon, Robert Bock, Executive Director of Marketing & Communications at MDLBEAST said: “Growing the music industry in the region is at the heart of what we do. As we deliver incredible world-class music experiences, we’re grateful for the support from our key partners in further empowering Saudi’s economy together as a result. A thriving music scene brings wide-ranging economic benefits for Saudi Arabia and the region, and the opportunity for sustainable growth in our Kingdom has never been greater.”
Last year, SOUNDSTORM demonstrated the ability to contribute back to the local economy as MDLBEAST confirmed that it had spent more of its investment in Saudi companies, working with a total of 285 businesses and 101 food and beverage partners.
The exciting partnership this year will see 11 noon mini marts named “Beast Bagala powered by noon” across different locations at SOUNDSTORM, offering curated stock lists including food, beverages, tech products, and other services catered for this year’s entertainment seekers.
The sheer scale and quality of entertainment is set to be unrivaled by any other festival in the region. From world-class music performances to LED shows, fire arts, and aerial shows, entertainment and quality service is guaranteed at this year’s SOUNDSTORM.
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