The UAE Jiu-Jitsu Federation and PureHealth, the UAE’s largest integrated healthcare platform, have signed a strategic partnership agreement aimed at supporting and promoting sporting talent in the country. As per the agreement, both parties would work together to make sure that the athletes who compete in the Federation’s championships receive top-quality medical assistance.
His Excellency Abdul Moneim Al Hashemi, Chairman of the UAE Jiu-Jitsu Federation, President of the Ju-Jitsu Asian Union, and Senior Vice President of the Jiu-Jitsu International Federation, and Farhan Malik, Chief Executive Officer of PureHealth, were present at the ceremony held on the sidelines of the 14th edition of the Abu Dhabi World Professional Jiu-Jitsu Championship, underway at Jiu-Jitsu Arena in Zayed Sports City, from 11-19 November 2022. Fahad Ali Al Shamsi, Secretary-General of the UAE and Asian Jiu-Jitsu Federations and Shaista Asif, Group Chief Operating Officer of PureHealth, signed the Agreement.
During the occasion, Fahad Ali Al Shamsi praised the role of the UAEJJF’s sponsors and strategic partners for the great supportive roles they play in promoting the sport of jiu-jitsu as well as the athletes.
“The partnership with PureHealth underlines both sides’ mutual trust. The Federation’s partners play a significant role in shaping new champions and maintaining the country’s achievements in sports.” he said.
Commenting on the partnership with UAE Jiu-Jitsu Federation, Shaista Asif, Group Chief Operating Officer of PureHealth, said: “Inspired by the vision of the wise leadership of the UAE to support sports and budding sporting talent in the UAE, PureHealth is privileged to partner with the UAE Jiu-Jitsu Federation. This agreement with the UAEJJF is aligned with PureHealth’s vision to promote longevity in the UAE by encouraging a healthier, active lifestyle through the support of sporting activities. Through this partnership, we aim to improve wellness by way of sporting endeavours and supporting the Federation to excel at local, regional, and international levels.”
Asif added: “PureHealth is committed to improving lifespans and health spans in the UAE, by helping people live longer, healthier, happier, and fuller lives. Through such outreach, we reinforce our pledge to broadening the sporting horizons across the communities and creating a sustainable impact for a healthier tomorrow.”
The partnership agreement is part of PureHealth’s vision to promote longevity in the UAE through a healthier and more active lifestyle. It is integral to its commitment to spearhead national causes and position the UAE as a leader on the global stage.
Making of Champions
The “Making of Champions” programme is a key component of the UAEJJF’s partnership with PureHealth, which aims to empower distinguished talents to pursue their professional career in Jiu-Jitsu. This pioneering initiative’s main goals are to contribute to maintaining the nation’s excellence and achieving successive victories through strategic alliances with significant local enterprises. It will inspire athletes to continuously improve their skills, creating a generation of morally sound athletes who can contribute to the nation’s achievements. All in alignment with the country’s mission to cultivate, discover and enhance homegrown talent to boost the UAE’s standing in the international sports arena.
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