As part of its longstanding partnership with legendary Italian football club, Juventus FC, Jeep® Middle East gave 30 of its owners in Saudi Arabia the exclusive opportunity to virtually meet football prodigy, Federico Chiesa.
The session, which have become a regular occurrence over the last few years, are designed to provide fans throughout the Middle East with the opportunity to meet some of their football players one-on-one while also allowing the Juventus team to get closer to their international fan base.
Commenting on the occasion, Cristina Guida La Licata, Head of Brand Marketing Communications at Jeep Middle East and moderator of the virtual event, said: “Jeep and Juventus have the same drive for success, and we want to share that spirit with our wider community and bring them closer to their football heroes. These virtual events not only reinforce the loyalty to our brand, but also create a great opportunity for our communities to immerse themselves, learn more, and truly understand what the Jeep brand stands for. They are also a way in which we can reward the loyalty of Jeep owners across the region with unforgettable experiences that play to their own interests and passions.”
This year’s virtual meet and greet is the fourth in Jeep and Juventus’ series of sessions which were launched in 2021. Last year, 25 lucky Jeep vehicle owners and fans from Oman, Bahrain and Qatar, were also invited to meet Federico Chiesa and had the opportunity to chat directly with the Italian footballer as well as ask him questions.
The Jeep® brand has been a partner with Juventus FC since 2012. They are united not only by their iconic style – the striking black and white stripes of the Bianconeri and the signature seven-slot grille of Jeep® – but also by their rich history, power and tenacity.
Founded in 1897 in Turin, Italy, Juventus Football Club competes in the Serie A, the top tier of the Italian football league system. ‘Juve’ has won 38 official league titles, 14 Coppa Italia titles and nine Supercoppa Italiana titles, as well as Intercontinental Cups, two UEFA Champions Leagues, one European Cup Winners’ Cup, a joint national record of three UEFA Cups, two UEFA Super Cups and a joint national record of one UEFA Intertoto Cup.
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