MG Saudi, and through Taajeer Group, the exclusive dealer for MG cars in Saudi Arabia, has announced its sponsorship of “Fawerha” concerts in Jeddah under the umbrella of the General Entertainment Authority, as the event’s gold sponsor. The events took place at Jeddah Superdome, for both concerts on the 24th and 26th of August. “Fawerha” is an epic music festival that hosts an elite group of Arab singers. On August 24, the first live concert on the Fawerha stage has performed by the Egyptian singers Haitham Shaker, Ramy Gamal, and Ahmed Batshan, while this singing carnival culminates with the internationally renowned star Tamer Hosny on Friday, August 26.
MG Saudi has built a large branded platform in a strategic location at the event venue, which provided an opportunity for “Fawerha” visitors to take a closer look at its latest models for the year 2022 and to know more about this prestigious brand, and its luxurious interiors, distinctive, and its harmony of different ages, their hobbies, and their aspirations to own a car that provides comfort, safety, and technology, with specifications that are unique to the rest of the competitors.
Commenting on the event, Abdullah Dunbar, Marketing Manager of MG cars Saudi Arabia, said: “Since MG’s launch in the Kingdom’s markets, we have been keen to be part of the activities of the General Entertainment Authority in order to be in direct contact with the public. For the third time, MG Saudi is sponsoring Youth activities to enhance the rapprochement between us and our youthful customers, who constitute the widest segment of Saudi society, and to keep in line with the vision of the British-origin MG brand, since its launch in 1924, to have fascinating youthful designs in addition to its strong performance, in order to maintain this interest and that ancient legacy”.
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