To raise visibility of Slovenia as a green, active, and healthy destination for 5-star experiences, Slovenia is launching a new multi-channel content campaign Slovenia’s Geography of Adventure, based on storytelling through top-quality videos and photos. The campaign features the landscapes and geography that inspire the unique adventures that can be experienced in Slovenia. This rich content will be published across National Geographic media platforms.
Slovenia is Europe’s green playground, a destination with exceptional natural features and diverse landscapes that enable active experiences 365 days a year. The Slovenian Tourist Board (STB) has commissioned National Geographic CreativeWorks to produce content to spotlight Slovenia’s exceptional natural features and diverse landscapes as the ideal destination for all-year-round active experiences.
Inspiring stories and a stunning video
The cover story, Slovenia’s Geography of Adventure, is accompanied by superb visuals by renowned American adventurer/photographer Corey Rich, who visited Slovenia in February and June this year and shot a two-and-a-half-minute video, along with accompanying photographs. The stunning footage was taken on location, and includes water sports on the Savinja River, cycling in Koroška, hiking at Mount Mangart, climbing on the Karst edge, and skiing at Vogel.
The video and stories take the audience to less known tourist destinations accompanied by some of Slovenia’s professional and amateur athletes: these are the individuals who experience Slovenia’s nature daily and discover new ways to experience the outdoors. Supporting article Life in Nature highlights the close connection between Slovenians and their landscapes of adventure, including protecting and preserving forests and life, work, and experiences therein. The third element of the content is a photo gallery that showcases the unique features of the Slovenian landscape, the country’s dynamic geography, and the local people.
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