Gaming enthusiasts in Saudi Arabia can now enjoy the ultimate gaming experience at LG’s MZ Zones, which combine Xbox’s superior multimedia capabilities with the award-winning features of LG OLED TVs. Designed as exclusive in-store areas for gaming fans, the zones conform to the highest hygiene and safety standards without compromising on ambience.
Players will have the opportunity to check out LG’s OLEDZX 88”, OLEDGX 77”/65”, and OLEDCX 77”/65”/55” models, which offer exceptionally high picture quality enabled by self-lit pixel technology and are among the most advanced and popular gaming TVs in the world. As the official partner of Microsoft’s Xbox Series X in key markets across Europe, Africa, the Middle East, and Asia-Pacific, the LG OLED TV range delivers the best immersive gaming experience to users.
LG’s OLED TVs support the latest HDMI specifications, including Variable Refresh Rate (VRR), ultra-fast response rate, and Auto Low Latency Mode (ALLM). These features, combined with its in-built HDR Gaming Interest Group (HGIG) profile, gives players an unparalleled experience of Xbox’s latest offerings in terms of HDR gaming and allows them to enjoy 4K gaming at up to 120 frames per second. Moreover, the OLED panel range is certified by TÜV Rhineland and Underwriters Laboratories (UL) for meeting the highest standards of eye-comfort assurance.
Another impressive feature of LG’s OLED panels is their ability to provide powerful and immersive audio, which goes a long way in enhancing the overall gaming experience through a perfectly balanced sound effect produced by spatial recognition technology. Furthermore, the OLED monitors have faster response times and reduce motion blur and ghosting to a minimum, ensuring spectacular gaming-optimized picture quality and performance. They also feature LG’s hugely popular ThinQ capability, enabling hands-free voice control for the convenience of players.
Launched to meet the growing expectations of gaming buffs and bring them closer to next-generation gaming technology, the MZ Zones have been introduced in line with LG’s commitment to supporting premium gaming on its state-of-the-art displays. This concept represents a significant addition to the expansion of the gaming industry that continues to experience unprecedented growth driven by innovative technology and equipment, as well as the new circumstances in the wake of the global pandemic.
Located at LG stores in Jeddah (Baterjee Street), Riyadh (Olaya Street, King Abdulaziz Road near STC building, and King Abdulaziz Branch Road), and Dammam (Gulf Street), the MZ Zones follow all government-mandated precautionary protocols and sanitization measures and are open to visitors from 9.30am to 12.00pm (Saturday to Thursday only) and 4.30pm to 10.30pm (seven days per week).
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