Ram Middle East continued its growth trajectory, reporting record sales in H1 2022, up 37% versus H1 2021 and increasing 103% against the same period in 2020. The brand’s stellar performance increased its market share in the region by 34%, making Ram the second biggest seller in a segment that has remained flat.
The record sales were largely driven by the diversity of the Ram 1500 lineup with its best-in-class combination of performance, capability and technology. This includes the TRX, the world’s quickest & most powerful mass-produced truck with 702 HP, it’s sibling the Rebel with its 5.7 V8 engine, the stylish Laramie and the luxurious Limited with its premium features.
Commenting on the results, Stuart Laurie, Head of Ram Brand in the Middle East, said: “Through our “Work Hard, Play Hard” strategy we have strengthened Ram’s brand identity and customer experience and grown our network across the region. With a desirable and award-winning line-up of trucks bespoke to the market, we have increased our customer and fan base and delivered record results in H1. Industry accolades have also helped cement Ram’s reputation in the sector – for the third year running, Ram was awarded with the Best Driver Appeal among large light duty pickups by J.D. Power
and U.S. News & World Report named Ram, the Best Truck Brand for 2022.”
“We have witnessed 123% sales growth year-on-year for the TRX, with a waiting list of 18 months to get behind the wheel, and I’m confident we will see continued growth for the brand in H2, as we continue to invest in our pre and after sales experience and offer innovative vehicles that meet the ever-evolving needs of our customers.”
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go.
Ram is the number one brand in new vehicle quality and is the only truck-exclusive brand to ever finish first in J.D. Power’s Initial Quality Study (2021), which tracks new vehicle performance over the first three months of ownership. In the same study, Ram Heavy Duty models also scored best, making Ram the number-one truck brand in new vehicle quality among large heavy-duty pickups.
The latest J.D. Power APEAL study – which rates the emotional bond between customers and their vehicles – named the 2021 Ram 1500 as the best vehicle in the large light-duty pickup category. This marks the second straight year Ram 1500 has received top honors.
In 2022, the U.S. News & World Report named Ram the “Best Truck Brand” for the third year in a row, led by the most awarded truck ever – the Ram 1500.
The 2022 Ram 1500 lineup includes the Know & Go mobile app featuring an immersive experience for customers who want to learn more about their vehicles.
Ram continues to outperform the competition and sets the benchmarks for:
- 1,075 lb.-ft. of torque with Cummins Turbo Diesel
- Towing capacity of 37,090 lbs. with Ram 3500
- Segment first 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and auto-level air suspensions
- Most interior space with Ram Mega Cab
- The most cargo space available in any traditional full size cargo van
- Most capable full-size off-road pickup – Ram Power Wagon
- Ram 1500, America’s most powerful half-ton diesel pickup with 480 lb.-ft. of torque, achieves an unsurpassed 33 mpg highway and delivers up to 1,000 miles of range on a single tank of fuel
- Ram 1500 TRX is the quickest and most powerful mass-produced pickup truck in the world
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
COMMENTS