SAMACO Automotive, the exclusive distributor for Volkswagen in Saudi Arabia, was awarded the “2020 Dealer of the Year” Award following an annual competition of all dealerships across the Middle East region. SAMACO was recognized for the great achievement in 2020 following growth in sales and the enormous development in the after-sales services.
Over the course of 12 months, Volkswagen dealers were evaluated against a set of Key Performance Indicators and a series of pre-qualifying criteria across all business areas; ensuring that they continuously offer the best experience and care to the brand’s customers in the Middle East.
SAMACO Automotive has won the “Dealer of the Year” award in the Middle East in both the sales and after-sales categories. Based on that, the company proceeded to honor its distinguished employees.
On this occasion, Mr Mohammed Rafah, CEO of SAMACO Automotive Company, expressed his sincere thanks and appreciation to the Volkswagen team. “We never forget that the Volkswagen success story began in the Kingdom of Saudi Arabia, and to this we are proud. We have undergone a huge change over the last year, with new team members and new facilities, which allows us to make way for our great plans towards the joint vision for Volkswagen brand – and most importantly where our customers and fans get to enjoy Volkswagen models and have complete peace of mind. We look forward to 2021.”
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