Saudi Automobiles market officially welcomed the 2023 All-New Emgrand, the latest addition to the Geely’s 2023 portfolio of Sedan segment. Wallan, the Kingdom’s exclusive Distributor for Geely cars since 2020, unveiled the All-New Fourth-Generation Emgrand, which was first launched in 2009, at a ceremony held at the company’s headquarters in Riyadh in the presence of senior officials of Geely Auto.
On this occasion Mr. Mohammed Nabeel AlKhalawi, Vice President of Operations and Development at Wallan, said: ” The official launch of the 2023 All-New Emgrand today adds yet another feather to our long list of Geely-Wallan accomplishments. We have come a long-way since May 2020, when Geely-Wallan partnership re-launched the Geely brand in the Saudi market, and since then there has been no looking back. Thanks to Almighty Allah, we have continued to exceed customer expectations with every passing day, and our increasing Sales and Market Share is a testimony of it. Since the inception of the Wallan-Geely partnership, we have registered a strong presence across all consumer segments through our versatile range of SUVs, specifically in the Compact SUV market, with our game-changing SUV-C category Coolray and Coupé SUV Tugella.”
Mr. Mohammed Nabeel AlKhalawi further explained, that the All-New Emgrand has been built on the world-renowned BMA architecture, which offers the best-in-class Design, Safety, Space and Smart Technology standards.
On this occasion Mr. Cook Xue – Geely International Corporate Vice President & Geely Middle East Business Unit General Manager, said: “We have always endeavored to design the best-in-class automobiles, surpassing each generation of competitive vehicles in advanced specifications and features, and the Fourth-Generation Emgrand is yet another labor of perfection. For the past 10 consecutive years, the Emgrand has been the best-selling sedan in China, registering cumulative sales of more than 3.40 million units to-date. The Middle-East and the Kingdom of Saudi Arabia in particular, is one of the first overseas markets to launch the Fourth-Generation All-New Emgrand after its debut in China last year; a testament to Geely’s priority attachment to this market in the scheme of its strategic international business interests.”
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The all-new Emgrand is assembled in Geely’s new Changxing factory, an advanced 5G smart factory with an unparalleled approach in intelligent manufacturing. It is based on the B-segment Modular Architecture (BMA) which was developed within the Geely Auto Group. This architecture is also used for the Coolray SUV and was designed to exceed the criteria for 5-star NCAP safety ratings around the world. In addition, with the BMA’s more than 5-million-kilometer mileage testing and validation, users can be rest assured of the vehicle’s reliability and durability.
Power
The All-New Emgrand is powered by a new 1.5-liter Dual Continuous Variable Valve Timing (DVVT) naturally-aspirated engine delivering 102 horsepower at 5,600 rpm and 142 Nm of torque. The engine is lightweight due to its all-aluminum alloy construction, which utilizes a timing chain for easy maintenance and longer life span. The engine is mated with an 8-speed Continuous Variable Transmission (CVT) which delivers better acceleration with minimal shift disruptions and quick-response times.
Design
The All-New Emgrand comes with Geely’s latest “Energy Pulse” radiator grille flanked by Projector LED headlamps and LED daytime running lights. It also has an auto-on feature that allows the headlamps to turn on automatically when driving conditions get dark. The rear lamps feature 190 LED bulbs. The All-New Emgrand comes in six colors: Blue, Dark Blue, Gold, Gray, Red, and White.
Comfort & Space
Seats are made of memory foam with light luxurious suede and an environment-friendly synthetic leather covering. The steering wheel is also wrapped with cooling leather material to ensure cooler internal environment, even if the car is left exposed under direct sunlight. The trunk can accommodate 500L volume which can be further expanded by a 60:40 split flat-folding rear seats.
Safety & Technology
Apart from the active and passive safety features like ABS with EBD, Electronic Stability Program, traction Control, Hill Hold Control, electric parking brake with auto-hold, and six airbags, the All-New Emgrand features 3 ultra-sonic reversing radars, high-definition wide angle rear camera, Real-time Temperature, Pressure Tire Monitoring System, and a special Rear Intelligent Monitoring System, that gives drivers a reminder to check the rear seats before getting out of the car.
In the driver’s seat, the Emgrand supports a 12.3-inch digital instrument panel which has a 3D interface and HD display. An 8-inch central screen supports entertainment features and vehicle function controls such as shifting drive modes from Eco, Comfort or Sport, opening, and closing of the sunroof, and intelligent air conditioner control.
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