Hyundai Motor Company Africa and Middle East HQ, in partnership with Al Majdouie Automotive Co, Eastern region of Kingdom of Saudi Arabia Hyundai Motor General Distributors. , announced the beginning of the third and last phase of the “Mobility for Food Bank” initiative with The Saudi Food Bank (Etaam), to deliver food packages to recipients in the Eastern area in The Kingdom, in partnership with Imam Abdulrahman Bin Faisal University in Dammam, The initiative is a continuous campaign that began in the month of Ramadan.
Marking the beginning of this partnership in charity, an official campaign launch event was held in Imam Abdulrahman Bin Faisal University, the event started with a memorandum of understanding signing by Mr. Ali Al Muraisel, Chief Services Officer, Al Majdouie Automotive Co. & Professor Fatima Melhim Dean of Student Affairs at Imam Abdulrahman Bin Faisal University, the signing ceremony was followed by the main launch event, with speeches for representatives of Hyundai Motor/Al Majdouie Automotive Co. & Imam Abdulrahman Bin Faisal University, the event concluded with the commencement of the food package preparation by volunteering students of the University.
This agreement is part of an initiative that underscores Hyundai Motor Company’s social responsibility as a mobility and sustainability solution provider, the three Hyundai distributors partners in KSA will in partnership The Saudi Food Bank (Etaam), reputable NGO dedicated to humanitarian work in the Kingdom, where Hyundai Motor Company and KSA General Distributors will donate 3 Hyundai Staria Vehicles and the content of 1500 food packages to the Saudi Food Bank, and with volunteer students from Universities assisting in the food packaging, the campaign aims reach beneficiaries facing economic hardships in urban and rural areas in KSA.
“We at Hyundai Motor are conscious of the responsibility to leave a positive impact on people’s lives, especially the people who have undergone difficult circumstances due to the recent uncertainty the world witnessed,” said Mr. Ali Al Muraisel, Chief Services Officer, Al Majdouie Automotive Co. “The initiative highlights our commitment to this responsibility. By utilizing our mobility solutions to create a spirit of unity and solidarity, we can give back to the people during the month of giving.”
On their part, The Saudi Food bank expressed keenness to enhance cooperation with strategic partners in implementing charitable and humanitarian initiatives, represented in the “Hyundai Continue” charity campaign, within the framework of its social role and responsibility towards society, and based on its belief in the importance of works that would provide necessary assistance to target groups of low-income families, orphans and widows, with the aim of improving their living conditions, especially in the holy month of Ramadan, ensuring food security and meets their needs throughout the year.
For her part, the Dean of the Deanship of Community Service and Sustainable Development at Imam Abdul Rahman bin Faisal University, Prof. Dr. Fatima bint Abdullah Al-Mulhim, explained that the university’s participation in the campaign comes from the point of view of the social responsibility that the university adopts in fulfilling its role towards the community and its members, and from this point the university participates through its student body, where Male and female students prepare food parcels to help needy families to secure Ramadan food supplies during the blessed month of Ramadan for the year 1443 AH, at the prepared site on the university campus, in addition to distributing and delivering the food boxes in the Eastern Province.
Through this campaign, Hyundai Motor Company is also fulfilling its commitment to sustainability by reducing its environmental footprint through the use of sustainable packaging directly from the food suppliers and providing efficient transportation needs. All packages contain sustainable food that lasts for 6 months and can be used by the families to cook their meals during and after Ramadan.
Under the banner of “goodness is our destination and aim”, this initiative follows an all-inclusive operation to strengthen the connection between businesses, organizations, and local communities. The campaign reflects Hyundai’s standpoint towards the company’s global initiative “CONTINUE”, which encompasses all activities aiming to create a shared value toward a sustainable future.
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