Hyundai Motor Company Africa and Middle East HQ, in partnership with Al-Wallan Trading Co, Kingdom of Saudi Arabia Hyundai Motor Central Region Distributors, announced the beginning of the second phase of the “Mobility for Food Bank” initiative with The Saudi Food Bank (Etaam), to deliver food packages to recipients in the areas in The Kingdom, the initiative is a continuous campaign that began in the month of Ramadan.
Marking the beginning of this partnership in charity, an official campaign launch event was held in the Riyadh Branch of The Saudi Food Bank, the event started with a memorandum of understanding signing by Mr. Mohammed Al Khalawi Vice President, Al-Wallan Trading Co. & Mr. Mohamed Farhan, regional manager of The Saudi Food Bank, , the event concluded with the commencement of the food package preparation by volunteering employees from Wallan trading Co, The volunteers accompanied children to attend and participate in the process of preparing food parcels, in order to instill in them the values of volunteerism and giving.
This agreement is part of an initiative that underscores Hyundai Motor Company’s social responsibility as a mobility and sustainability solution provider, Al-Wallan Trading Co. – Hyundai will in partnership The Saudi Food Bank (Etaam), reputable NGO dedicated to humanitarian work in the Kingdom, where Hyundai Motor Company and AL-Wallan Trading Co. the central region Distributor will donate 1 Hyundai Staria Vehicle and the content of 500 food packages to the Saudi Food Bank in Central region, the campaign aims reach beneficiaries facing economic hardships in urban and rural areas in KSA.
“We at Hyundai Motor are conscious of the responsibility to leave a positive impact on people’s lives, especially the people who have undergone difficult circumstances due to the recent uncertainty the world witnessed,” said Hyoung Jung Im, Vice President of Hyundai Motor Company. “The initiative highlights our commitment to this responsibility. By utilizing our mobility solutions to create a spirit of unity and solidarity, we can give back to the people during the month of giving.”
On their part, The Saudi Food bank expressed keenness to enhance cooperation with strategic partners in implementing charitable and humanitarian initiatives, represented in the “Hyundai Continue” charity campaign, within the framework of its social role and responsibility towards society, and based on its belief in the importance of works that would provide necessary assistance to target groups of low-income families, orphans and widows, with the aim of improving their living conditions, especially in the holy month of Ramadan, ensuring food security and meets their needs throughout the year, noting that all charitable initiatives reflect the noble human meanings, spread the values of goodness, and embody the spirit of love, It also urges them to build a solid bridge with the needy and extend a helping hand.
Through this campaign, Hyundai Motor Company is also fulfilling its commitment to sustainability by reducing its environmental footprint through the use of sustainable packaging directly from the food suppliers and providing efficient transportation needs. All packages contain sustainable food that lasts for 6 months and can be used by the families to cook their meals during and after Ramadan.
Under the banner of “goodness is our destination and aim”, this initiative follows an all-inclusive operation to strengthen the connection between businesses, organizations, and local communities. The campaign reflects Hyundai’s standpoint towards the company’s global initiative “CONTINUE”, which encompasses all activities aiming to create a shared value toward a sustainable future.
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