Hyundai Motor Company Africa and Middle East HQ, in partnership with Mohamed Yousuf Naghi Motors Co, Kingdom of Saudi Arabia Hyundai Motor General Distributors, announced the beginning of the inaugural phase of the “Mobility for Food Bank” initiative with The Saudi Food Bank (Etaam), to deliver food packages to recipients in the western area in The Kingdom, in partnership with Dar Al Hekma University in Jeddah, The initiative is a continuous campaign that will begin in the month of Ramadan.
Marking the beginning of this partnership in charity, an official campaign launch event was held in Dar Al Hekma University, the event started with a memorandum of understanding signing by Mr. Tamer Al Hakeem, Managing Director, Hyundai & Genesis at Mohamed Yousef Naghi Motors Co. & Professor Malak Abu Nar Dean of Student Affairs at Dar Al Hekma University, the signing ceremony was followed by the main launch event, with speeches for representatives of both Hyundai Motor Co/ Mohamed Yousuf Naghi Motors Co & Dar Al Hekma University, followed by a keynote speech on the values of social responsibility and sustainability by Mr. Hattan Hamoudeh from Jeddah Municipality, the event concluded with the commencement of the food package preparation by volunteering students of Dar Al Hekma University.
This agreement is part of an initiative that underscores Hyundai Motor Company’s social responsibility as a mobility and sustainability solution provider, the three Hyundai distributors partners in KSA will in partnership The Saudi Food Bank (Etaam), reputable NGO dedicated to humanitarian work in the Kingdom, where Hyundai Motor Company and KSA General Distributors will donate 3 Hyundai Staria Vehicles and the content of 1500 food packages to the Saudi Food Bank, and with volunteer students from the two Universities assisting in the food packaging, the campaign aims reach beneficiaries facing economic hardships in urban and rural areas in KSA.
“We at Hyundai Motor are conscious of the responsibility to leave a positive impact on people’s lives, especially the people who have undergone difficult circumstances due to the recent uncertainty the world witnessed,” said Hyoung Jung Im, Vice President of Hyundai Motor Company. “The initiative highlights our commitment to this responsibility. By utilizing our mobility solutions to create a spirit of unity and solidarity, we can give back to the people during the month of giving.”
On their part, The Saudi Food bank expressed keenness to enhance cooperation with strategic partners in implementing charitable and humanitarian initiatives, represented in the “Hyundai Continue” charity campaign, within the framework of its social role and responsibility towards society, and based on its belief in the importance of works that would provide necessary assistance to target groups of low-income families, orphans and widows, with the aim of improving their living conditions, especially in the holy month of Ramadan, ensuring food security and meets their needs throughout the year, noting that all charitable initiatives reflect the noble human meanings, spread the values of goodness, and embody the spirit of love, It also urges them to build a solid bridge with the needy and extend a helping hand.
Dar Al Hekma University, an active partner in this campaign, through the volunteering efforts of students preparing the food packages on campus, also expressed their happiness in being part of this initiative to give back to society, which reflects the values and vision of the university which aims at graduating pioneering and socially responsible young women in direct connection with the Kingdom’s Vision 2030.
Through this campaign, Hyundai Motor Company is also fulfilling its commitment to sustainability by reducing its environmental footprint through the use of sustainable packaging directly from the food suppliers and providing efficient transportation needs. All packages contain sustainable food that lasts for 6 months and can be used by the families to cook their meals during and after Ramadan.
Under the banner of “goodness is our destination and aim”, this initiative follows an all-inclusive operation to strengthen the connection between businesses, organizations, and local communities. The campaign reflects Hyundai’s standpoint towards the company’s global initiative “CONTINUE”, which encompasses all activities aiming to create a shared value toward a sustainable future.
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