Hyundai Motor Company Africa and Middle East HQ, and Kingdom of Saudi Arabia Hyundai Motor General Distributors Mohamed Yousuf Naghi Motors Co, Al-Wallan Trading Company, and Almajdouie Automotive Company, announced a partnership with The Saudi Food Bank (Etaam) and Dar Al Hekma University, in addition to Imam Abdulrahman bin Faisal Universities, to deliver food packages to recipients in different area in The Kingdom. The initiative is a continuous campaign that will begin in the month of Ramadan.
The initiative underscores Hyundai Motor Company’s social responsibility as a mobility and sustainability solution provider, the three Hyundai distributors partners in KSA will in partnership The Saudi Food Bank (Etaam), a reputable NGO dedicated to humanitarian work in the Kingdom, and with volunteer students from the two Universities assisting in the food packaging, the campaign aims reach 1500 beneficiaries facing economic hardships in urban and rural areas in KSA.
“We at Hyundai Motor are conscious of the responsibility to leave a positive impact on people’s lives, especially the people who have undergone difficult circumstances due to the recent uncertainty the world witnessed,” said Hyoung Jung Im, Vice President of Hyundai Motor Company. “The initiative highlights our commitment to this responsibility. By utilizing our mobility solutions to create a spirit of unity and solidarity, we can give back to the people during the month of giving.”
On their part, The Saudi Food bank expressed keenness to enhance cooperation with strategic partners in implementing charitable and humanitarian initiatives, represented in the “Hyundai Continue” charity campaign, within the framework of its social role and responsibility towards society, and based on its belief in the importance of works that would provide necessary assistance to target groups of low-income families, orphans and widows, with the aim of improving their living conditions, especially in the holy month of Ramadan, ensuring food security and meets their needs throughout the year, noting that all charitable initiatives reflect the noble human meanings, spread the values of goodness, and embody the spirit of love, It also urges them to build a solid bridge with the needy and extend a helping hand.
Both Dar Al Hekma & Imam Abdulrahman bin Faisal Universities will be a strategic partner in the campaign by providing students who will help in packaging the food boxes, Additionally, Hyundai Motor Company and the three KSA distributors will donate the contents of food boxes as well as provide mobility by way of donating a fleet of 3 Hyundai STARIA Vans, which will carry the volunteers & the packages.
Through this campaign, Hyundai Motor Company is also fulfilling its commitment to sustainability by reducing its environmental footprint through the use of sustainable packaging directly from the food suppliers and providing efficient transportation needs. All packages contain sustainable food that lasts for 6 months and can be used by the families to cook their meals during and after Ramadan.
Under the banner of “goodness is our destination and aim”, this initiative follows an all-inclusive operation to strengthen the connection between businesses, organizations, and local communities. The campaign reflects Hyundai’s standpoint towards the company’s global initiative “CONTINUE”, which encompasses all activities aiming to create a shared value toward a sustainable future.
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