With Ramadan fast approaching, Babyshop, the the Middle East’s premier store for stylish kids and savvy parents, has everything customers need to ensure their little ones are dressed in style throughout Ramadan and Eid this year.
Building on years of regional experience, while also tapping into current trends, Babyshop has put together a beautifully-curated 2022 Ramadan range with in-house brands Eligo, Juniors and Giggles along with other leading brands, Lee Cooper, Bardie, Sanrio, Disney and Warner Bros.
Fusing the contemporary with the classic, the affordable collection caters for children of all ages (from newborns to early teens), with shared themes and colour schemes running throughout and bespoke flourishes differentiating between age groups.
For girls, pink-hued rose gold and sumptuous gold form the main colour palette, with a beautiful fresh blue tone featuring across the slightly older girl collections. Toddlers and babies meanwhile will love the Disney and Sanrio Ramadan character dresses and playful unicorn theme.
Key pieces have a special occasion feel to them, with embroidery and jacquard fabrics, plus floaty tutus from as little as AED 69. Details such as embellished trims, Peter Pan collars and cold shoulder designs meanwhile add a statement element, while for those who prefer a more traditional look, heritage brand Eligo’s easy cotton and linen blends are the perfect choice.
For boys, it’s all about neutral beiges and classic core colours, with whites and blues providing a nautical nod and accents of teal, khaki, pink and caramel adding contemporary flair.
Babyshop’s designers have once again incorporated beautiful designs, using woven, jacquard patterns as a base, this time boldly incorporating luxe fabrics such as satin; standout pieces include statement four-piece sets, which can be accessorized with caps, decorative suspenders, belts and booties. Fun florals and summery pastels, bold stripes and colour blocks offer a modern touch and young fashionistas will adore the cut and sew-style tops and geometrical all-over prints. For something more casual, Eligo’s comfortable oversize hoodies and easy-to-wear drawstring waist trousers are ideal.
CEO of Babyshop Ruban Shanmugarajah comments: “We know that parents are continually looking for high-end quality and affordable products for their little ones; be it their newborn or toddler. With the holy month and Eid being key events, we have really gone over and above this year to ensure we have a collection which is traditional, while also being modern. The collection is now live in store and online – and we can’t wait to see our customer’s reactions!”
Better still, Babyshop will be holding a special reveal of the collection at an exclusive launch event held at premium hotel Burj Rafal, Ballroom Rafal C, KSA on the 6th April 2022 where loyal Babyshop customers, media and influencers will be treated to a fashion show taking place on a specially created catwalk and revealing the Ramadan clothing and gifting range.
And it doesn’t end there… Guests will be invited to enjoy a delicious iftar and post-show, attendees can browse a number of pop-ups lining the catwalk to learn more about the collection, as well as explore photobooths complete with props and backdrops (perfect for TikTok and Instagram moments) and enjoy a host of different interactive games and competitions.
As they prepare to leave, guests will be presented with a covetable takeaway gift: a beautiful Ramadan-themed box containing presents and a Babyshop voucher.
Babyshop’s Ramadan Collection is priced from AED 49 and is available to purchase in store or online now by heading to www.babyshopstores.com.
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