ALDO Group, a leading global retailer of footwear and accessories, unveiled its latest footwear technologyduring a ceremony held at ALDO showroom at Panorama Mall in Riyadh, attended by officials of Alhokair Group, a number of celebrities and media representatives.
The new ‘22 Spring-Summer Collection shows off diverse silhouettes in mood-boosting colors and new neutrals designed with comfort in mind. It features ALDO’s trademarked comfort technology: Pillow WalkTMand FlexTM which makes these shoes even more desirable.
The ALDO Pillow Walk TM technology, for men and women footwear, is designed with molded foam and padded insoles carefully installed on the heel and ball of the foot, giving extra comfort all day and empowering its’ wearers to have more confidence while walking in ready-to wear fashionable styles.
The ALDO Flex TM technology are engineered to move and designed with soft upper materials for extra comfort and Flex technology for ultra-flexible bend and soft rubber outsoles for increased foot and balance control to avoid slipping, especially in dressy shoes.
Additionally, ALDO also featured footwear with Lightweight technology, which are featured mainly in athleisure footwear and lug boots, to make these designs make you feel like you’re walking on clouds. They are designed with light cushioned insole and made with a high density footbed to put some bounce into every step.
Speaking on this occasion, Mr. Marwan Moukarzel, CEO of Al Hokair Holding Group, the distributor of ALDO in Saudi Arabia, said “launching the new collection of ALDO luxury and comfy shoe represents a milestone in the history of ALDO and a step reflecting the company’s move to innovating classics. All men and women deserve to be comfortable, even in dressy shoes with reasonable prices as value is a priority for our clients around the world”.
During the ceremony, Mr. Marwan Moukarzel unveiled more details about ALDO’s campaign and competition for the Saudi market which started on March 10th and lasts till 21 March. The competition gives ALDO’s clients the opportunity to enter into a prize draw of two BMW X1 2022 cars. The draw and announcement of winners will be on 22 March at Mall of Arab in Jeddah, and on 23 March at Panorama Mall in Riyadh. Representatives from the Chamber of Commerce and officials of Al Hokair group will attend the draw.
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