Extreme E has confirmed that it has extended its partnership with the Middle East’s leading extreme sports and adventure satellite channel, MBC ACTION, to televise all five X Prix of Season 2 across its territories in the Middle East and North Africa (MENA) region.
Neom, Saudi Arabia, will host Extreme E’s season-opener for 2022, and motorsport fans from 23 Arabic-speaking countries will be able to tune in to the live action. In addition, race highlights, the review, and magazine shows will be available on MBC ACTION, as well as its digital platforms.
Part of MBC GROUP, the largest and leading media company in the MENA, MBC ACTION is a free-to-air channel that launched in 2007. It targets the region’s young adventure enthusiasts, delivering the latest sports news, action-packed movies, dramas, and thrillers. Delivering a focused and dynamic 360 experience, MBC ACTION extends out of TV, into on-ground, online, and social media.
Ali Russell, Chief Marketing Officer at Extreme E, said: “With our second season of Extreme E beginning in Saudi Arabia once more, we are delighted to announce our continuing broadcast agreement with MBC GROUP.
“The MBC GROUP provides us with the unique platform to bring Extreme E’s innovative technology, thrilling on-track action and its focus on electrification, equality and sustainability, to a vast audience.”
Ashraf Younis, Director of MBC ACTION, added: “We are very excited to renew our partnership with Extreme E for a second season and debut the races on MBC ACTION. We believe that electric SUVs and the endurance that they undergo brings a new dimension to motorsports with significant potential to grow in the region and attract more viewers and Arab racers. Extreme E’s focus on sustainability, climate change, and environmental friendliness gives it an advantage. Additionally, Extreme E plays a vital role in bringing diversity into sports with female drivers taking part equally in motorsports.”
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