As part of its global campaign “Rediscover Maldives…The Sunny Side of Life”, Maldives Marketing & Public Relations Corporation (MMPRC) partnered with Zomato, a popular restaurant aggregator and food delivery start-up, to create a customised activation campaign for the Middle East through an ‘Order & Win’ contest where users with the highest basket value or frequency of orders qualified for a lucky draw to win a trip to Maldives.
This two- week campaign held in December 2020 helped capitalize the platform’s large audience of 500,000 users to build awareness and recall for Maldives through digital and social media promotions. Two lucky draw winners won an all-inclusive trip to Maldives from 26th February to 1st March 2021 with a 5-star stay at Robinson Club Noonu Resort.
Maldives was one of the first countries to reopen its borders on 15th July 2020 and even during such unprecedented times, the tourism industry has registered impressive arrival numbers. The country has remained extremely vigilant during the Pandemic as a result of which 2020 ended with the celebration of over 500,000 tourist arrivals for the year, and over 100,000 tourist arrivals since the reopening of borders.
On 10th February 2021, a total of 121,694 tourist have been hosted so far this year, and according to the Ministry of Tourism, out of this, 29,591 arrivals were from 1st to 10th February. Presently, the top source market for tourist arrivals is Russia, followed by India and United Kingdom. Other top markets include Ukraine, Germany, United States, France, Kazakhstan, Romania and United Arab Emirates.
Over 90,000 people were vaccinated nationwide till 25th February 2021 against Covid-19 in the Maldives since the beginning of the national Covid-19 vaccination programme. The vaccination is now open for all those over the age of 25 in the nation’s capital Male.
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