General Motors Africa and Middle East (GM AMEO), Altawkilat (Universal Motors Agencies), and Yoshi have signed a Memorandum of Understanding (MoU) to explore mobile vehicle care in the Kingdom of Saudi Arabia. The companies will focus on opportunities to provide contactless delivery service to increase convenience for customers.
The initiative will be centered around the Yoshi last-mile delivery platform, which is designed to deliver vehicle services directly to consumers wherever they are in the Kingdom. The U.S.-based technology company currently provides gas delivery, car washes, car-detailing, oil changes, and other light maintenance services in North America.
“At General Motors, we are committed to our goals of reimaging the customer experience and developing new and innovative services across the region,” said Luay Al Shurafa – President & Managing Director of GM AMEO. “Our continued collaboration with technology innovators and industry leaders will enable us to offer advanced solutions that promote safety and convenience.”
In North America, through Yoshi’s connected car integrations, including with General Motors’ OnStar program, car owners can now enjoy a frictionless customer experience and tailored delivery services, when needed and where needed, thanks to a live stream of data insights about the vehicle’s maintenance and fueling needs.
“Car owners everywhere are increasingly looking for automotive service solutions that are convenient and contactless, and the rise of connectivity has led to a truly magical experience for our customers,” said Bryan Frist, Yoshi’s CEO & Co-Founder. “We are thrilled to collaborate with world-class partners who share our vision of making car ownership as frictionless as possible. This includes expanding our current services geographically, while also exploring and launching new offerings such as EV charging capabilities and insurance products as we roll into 2022.”
The companies will cooperate to explore paths and opportunities to deliver innovative customer experiences through Altawkilat network and customer base. The company is one of the largest automotive retailers in the region, operating 34 dealerships and a rented fleet of more than 10,000 vehicles across Saudi Arabia.
“Our goal is to be the preferred automotive retailer for customers in the Kingdom of Saudi Arabia,” said Eng. Mohammed S. Abduljawad, Chairman and CEO of Altawkilat. “To do so, we must relentlessly pursue superior products and exceptional experiences for our customers through collaboration with our partners and suppliers.”
The MoU was signed at GM’s Exhibit Zero Arabia event by GM AMEO President and Managing Director, Luay AL Shurafa, and Eng. Mohammed S. Abdulijawad, Chairman and CEO of Altawkilat, in the presence of GM Senior Vice President and President of GM International, Steve Kiefer.
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