As part of ongoing celebrations around the 70th anniversary of the iconic Nissan Patrol, Nissan has launched a new platform to recognize those who have helped build the SUV’s rich legacy. Titled ‘Patrol Legends’, it spotlights stories from around the world, underlining the role of those who have sat behind the wheel of the Patrol in building its legendary reputation over decades.
Via a dedicated platform hosted on TheNissanNEXT website, audiences can immerse themselves into the rich world of the Patrol and share their own memories. The platform also features a dedicated ‘Patrol Legends Training Package’, a multi-terrain driving masterclass that provides drivers with guidance on how to harness the Patrol’s strength and unlock its power across different terrains – from road to desert to mountain.
The platform also extends the celebration globally by crowdsourcing images from Patrol drivers across the world to create a unique 70th anniversary collage showcasing memorable Patrol moments over the last 70 years. Audiences are encouraged to share their most memorable moments behind the wheel on social media using #PatrolLegends. The site will continue to be updated with stories from off-road enthusiasts, adventurous families, racers, and more, as well as other exciting new content over the coming months.
Since its launch in 1951, The Nissan Patrol has continued to make its way into the hearts and minds of communities around the world. It has come a long way since its inception as a rugged utility vehicle, with every generation dialling up luxurious sophistication and intelligent technology, to establish the Patrol’s dominance both on and off the road.
Joni Paiva, Divisional Vice President for Marketing and Sales Operations, Africa, Middle East, India, and Oceania at Nissan Motor Corporation, said: “For 70 years the Patrol has remained a cut above the rest – combining power and rugged capabilities with opulent luxury. Combining the old with the new, Nissan is now moving to the next chapter of its legacy in the region, redefining possibilities and shaping the future, today. Patrol has evolved into more than just a vehicle by forming powerful connections with its drivers across generations. Through Patrol Legends, we want to bring to light the unique stories from Patrol drivers from around the globe, as we commemorate the SUV’s long-standing reputation as the ‘Hero of All Terrain’. Our rich heritage moves us forward as we forge a path for the Patrol for the next 70 years, and we are excited to continue creating legendary driving experiences and cherished memories for our customers.”
Bader El Houssami, Managing Director at Nissan Saudi Arabia, said: “Since its introduction to the local market in the 1950s, The Nissan Patrol has had a long and proud heritage in the Kingdom and has won the hearts of countless automotive enthusiasts who call it “Hero of All Terrain”. Our customers across the Kingdom have created unforgettable memories with this iconic SUV, making it the ideal family car that combines luxury and comfort with thrill and excitement as the ultimate adventure companion. On this special occasion of the Patrol 70th Anniversary, we would like to celebrate this legendary vehicle as well as the Patrol Legends behind the wheel.”
A cornerstone of Nissan’s SUV heritage, the Nissan Patrol has been lauded for its reliability and unparalleled all-terrain performance, along with premium design and comfort features – leading to over 2 million units being sold globally over the last 70 years.
In Saudi Arabia, the Nissan Patrol witnessed a remarkable 55% increase in sales during the first seven months of the company’s 2021 Fiscal Year (April 2021 – March 2022), backed by the launch of the race-inspired version of the legendary patrol, 2021 Patrol NISMO earlier in the year.
COMMENTS