Ariston water heaters are now available across the leading hypermarkets and electronic stores in the UAE following the appointment of Eros Group as the exclusive distributor of the product range in the Modern trade. The initiative is unique since water heaters as a product category have not been present in this channel in the market and Ariston is the first brand to take a step forward. A select range of premium Ariston water heaters has been earmarked for distribution through hypermarkets like Lulu and Carrefour, Eros Digital Home outlets, electronics shops like Sharaf DG, and specialized hardware shops like ACE.
“As the market leader with a legacy of excellence, we strive to lead in all spheres. This initiative is the latest example of setting the trend in the marketplace. By entering this new distribution channel, we will bring our products closer to end-users. We are happy to collaborate with Eros, one of UAE’s oldest and most established brands. Our market knowledge and expertise combined with their experience in this channel will assure us the highest levels of success.” Says Alberto Torner, Head of Ariston Group in the Middle East, Turkey, and the Caucasus. “Ariston is a 90+ year global market leader and has been in the country for more than 40 years. We are proud to be the first movers leading the market from the front. As the only branded water heater in the modern trade channel, we will stock our products from Italy as well as China. This will give the end-users the freedom to choose from our premium product range.”
“Eros Group is pleased to add Ariston water heaters to its portfolio. We look forward to taking our relationship ahead for the mutual benefit of Ariston Group, Eros Group, and most importantly the end-user. We hope that our end users will have better access and will benefit from proximity to the point of purchase. We are happy to be associated with a powerful brand that is best-in-market and recognized all over the world.” Said Mr. Mohammad Badri, Director, Eros Group.
Ariston Group ME will provide end-to-end support to the end-users by offering complete installation and service by their own service center staffed with well-trained and experienced technicians. “Together with Eros group, our objective is to serve our customers better and set new trends. Innovation and Comfort are two of our core values that are exhibited by this initiative.” Alberto Torner added.
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