Global leading tire company Hankook Tire collaborates with shoes brand YASE to launch eco-friendly shoes made of recycled tires as part of its dedication to making the world a greener place.
YASE is a leather shoes brand headquartered in Korea launched in 2013. Hankook Tire and YASE embarked on ‘ZERO – LEAVE NOTHING BEHIND’ project with commitment to sustainable material and environmental protection. As sustainability is a core value and key agenda for Hankook, the company has taken the topic of tire recycling as one of the top agendas each year. Noting that a major raw material of shoes outsole is rubber, Hankook collaborated with YASE based on the understanding of YASE sharing the same vision in terms of reducing environmental impact.
Hankook chose footwear as collaboration item reminding that both tires and shoes share common traits of playing a crucial role in mobility and touching the ground on a daily basis. They also protect people from possible dangers on the road with durability and stability.
Jimmy Kwon, Vice President of Hankook Tire’s Brand Lab says, “We are happy to announce the collaboration which leads to mutually inspired progressive innovation for both companies. It’s thrilling that we can help customers choose footwear that will contribute to making the world a greener place. It’s also great to see our tires that have reached the end of their lives turning into outsoles of footwear to take people to where they want with much comfort like they did on vehicles. Shoes made of our old tires will not only make a positive social impact but also will be hard-wearing and robust as our tires are developed with high quality materials and cutting-edge technologies.”
In this regard, Mr. Marwan Bin-Shihon, Vice Chairman of the Board of Directors of Bin-Shihon Group, Hankook Tire exclusive distributor in the Kingdom, praised Hankook’s approach to preserving the environment and innovating products that reinforce this positive approach, and added saying: “We are proud in Bin Shihon Group to be part of this positive trend of the company, which is in line with the approach of the Kingdom of Saudi Arabia derived from Vision 2030, which pays attention to the environment for the most part of its initiatives, and perhaps the best witness to this is the launching, of His Highness the Crown Prince, of Saudi Green Initiative, which shows the Kingdom’s leadership and sincere desire to preserve and develop the environment.”
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