MANSCAPED™, the global men’s grooming company and leading lifestyle brand, today announces its arrival in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia. MANSCAPED has quickly become a coveted brand and a daily routine for millions of men in three dozen countries worldwide, since successfully launching in Asia and Africa just last month. Thus, its expansion in Middle East North Africa (MENA) is a natural progression for the fast-growing brand and the next step on its international roadmap.
“Grooming is a key trait in the United Arab Emirates and the Kingdom of Saudi Arabia, with hair removal being part of a personal hygienic code that dates back thousands of years,” said Paul Tran, Founder and CEO of MANSCAPED. “This practice has evolved into much more than a daily necessity or religious requirement, however. Today, men want to feel good about themselves and look for aspirational brands that deliver performance and a superior self-care experience.”
As an industry leader and the category creator of its namesake, MANSCAPED offers a full line of premium products designed to elevate one’s grooming routine and unlock confidence in men. Further, as a leading multigenerational men’s lifestyle brand, MANSCAPED upholds a mission of driving the global movement that changes the face of male grooming across all ages and all walks of life.
“The UAE and Saudi Arabia have a very young population, with two-thirds of their citizens under 35 years old,” added Paul. “This lends itself well to the MANSCAPED brand, one that strongly resonates with the millennial and Gen-Z lifestyles. This demographic highly adopts male grooming and, particularly in this region, young men champion the notion that proper personal care is a socially required norm today.”
The MANSCAPED collection includes a diversified range of precision-engineered tools, unique formulations, and accessories. The brand’s top-selling product, The Lawn Mower™ 4.0, is unmatched in performance and sophisticated in design. This state-of-the-art electric trimmer for the groin and body features cutting-edge ceramic blades with SkinSafe™ technology to help reduce the risk of nicks and cuts, a 7,000 RPM motor with QuietStroke™ technology, waterproof design, 4,000K LED spotlight, wireless charging system, and travel lock.
MANSCAPED is also known for its experiential bundles, where products work together to enhance the other’s results. One of these thoughtfully curated kits is The Performance Package 4.0, which contains all of the essentials for a top notch grooming regimen. The set includes The Lawn Mower 4.0 and the brand’s other best-selling tool, the Weed Whacker™. This revolutionary electric nose and ear hair trimmer offers maximum comfort and is equipped with SkinSafe technology, a 360-degree rotary dual-blade system and waterproof capabilities. Don’t miss MANSCAPED’s one-of-a-kind formulations, also included in the kit, Crop Preserver™ ball deodorant and Crop Reviver™ ball toner, plus microfiber blend MANSCAPED™ Boxers. When used together, you’ll experience a self-care system unlike any other.
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