AMC Cinemas, the first global cinema operator in Saudi Arabia, is offering free cinema tickets to students aged 12-18 years who have received both vaccine doses for Covid-19. The incentive has been developed in support of the Ministry of Health’s aim to ensure a safe return to school.
The initiative is being launched in cooperation with the Ministry of Health and in partnership with Riyadh International Convention and Exhibition Center. It follows a previous successful campaign introduced by AMC Cinemas and the MOH in recognition of frontline healthcare workers. “Take The Step” was a national initiative developed in response to the outbreak of the pandemic and aimed at combatting the spread of Covid-19.
AMC Cinemas also launched a successful campaign, #Your_Health_Matters earlier in the year, to raise awareness around the importance of adopting healthy lifestyle habits, which gained traction across all social media channels.
The free cinema ticket offer will allow young students who are vaccinated to enjoy the latest movie releases with the best experiences at AMC Cinemas.
The initiative is the latest development in AMC Cinemas’ ongoing commitment to social responsibility. The company aims to make a positive impact in terms of promoting sustainable health through community initiatives and by supporting government programs, especially in relation to moves to combat the Covid-19 pandemic in the Kingdom.
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