Dubai-based internationally celebrated luxury fashion house BEHNOODE launches his first-ever childrenswear collection. All the proceeds from the new collection is aimed to provide education for out-of-school youth children in Nepal through Behnoode Foundation.
“I created my first-ever children’s wear collection to donate 100% of the proceeds to educate young children in Nepal. My Behnoode Foundation is dedicated to philanthropy work and Nepal is very close to my heart.”
“We are living in challenging times and now more than ever we have to help those in need. I started my Behoonde Foundation in Nepal in 2016 and I’m truly committed to helping these children. It has given me a strong sense of purpose In life” says Behnood.
Behnood decided to set up this foundation in 2016 when the founder Behnood Javaherpour was visiting Nepal on a trekking expedition to the base camp of Mount Everest. After experiencing the poverty and seeing the malnutrition in the children, Behnood immediately decided to support the situation. He reached out to the Namche Bazaar Child Welfare School with his business partner Jean-Marc Decrop, a specialist of Chinese contemporary art. He is one among the art collectors/dealers who have contributed to the discovery, the recognition and the influence of Chinese contemporary art globally.
He was touched so deeply when he found out that these children walked 2 hours a day each way just to get an education, enduring intense weather conditions. This orphanage is only open 6 months in a year.
Last December, Behnood spent 4 days at the orphanage teaching children on how to sketch art and inspire their creativity. Behnood visits Nepal 4 times a year providing backpacks with basic essentials needed for their schooling along with medicines, food and money.
“Seeing poverty inspires me to work even harder so that I give back to a community that I’m passionately committed to and that is why I always include them in all my projects,” says Behoond.
Future projects for the Behnoode Foundation include opening up a school where free education will be provided.
“For those who will buy the collection, we are giving an incentive for online shoppers, they will be receiving free visual styling appointments and consultations.” added Behnood.
The new BEHNOODE childrenswear collection is available now. Prices start at €7,000.
COMMENTS