In the age of fast fashion, the quality of clothing can sometimes be compromised at the expense of affordability. Studies have shown a significant increase in the volume of clothes being thrown away after very little use – an alarming 5.8 million tons of it a year – equivalent to the weight of the Great Pyramid of Giza.[1]
Encouraging people to take small steps to help tackle the global problem of fashion waste and achieve a more sustainable lifestyle, LG Electronics (LG) seeks to educate consumers on how to make clothes last longer.
For example, LG’s latest front-loader washing machine featuring TurboWash™ 360 can power away dirt, grime, sweat and grease to keep clothes looking great and feeling fresh year after year. Spraying jets of water and laundry detergent in four different directions at once, the washer easily removes stains and ensures favourite items of clothing remain in optimal condition.
Furthermore, the washer’s Artificial Intelligence Direct Drive™ (AI DD™) technology draws on more than twenty thousand pieces of laundry information amassed by LG to produce washing patterns tailored to the weight and fabric softness of each load. The washer also automatically selects the optimal settings for each load and reduces fabric damage by up to 18 percent, removing any worry about choosing the wrong cycle and ensuring that clothes won’t age prematurely.[2]
Around the world, testing bodies have found that bacteria and viruses may survive on surfaces, including clothing, for a matter of days. As homeowners become more conscious of how long bacteria and viruses can stay on their clothes, peace-of-mind when it comes to the effectiveness of sanitization and hygiene measures is also important. One of the most efficient ways of staying healthy is by eliminating the bacteria and germs that stubbornly cling to clothes. The dilemma people often face is how to thoroughly wash their clothes without causing damage to fabrics.
LG’s washing machines deploy Steam+™ technology which eliminates up to 99.9% of allergens, including dust mites (known to cause allergies and respiratory issues).[3] While steam works to remove allergens and bacteria, it also helps to ensure that wrinkles which typically form during dehydration, appear up to 30% less – without the need for serious measures which would otherwise risk impeding on the quality of the fabric.
LG’s dryer with DUAL Inverter Heat Pump™ is also kind to fabrics. Unlike conventional heater dryer models, this dryer utilizes lower temperatures to achieve desired results, revitalizing and softening laundry without causing more wear than necessary. This new model is coming to the market in the spring of this year.
With outstanding fabric care, fine-tuned washing cycles and proven allergy and bacteria removing properties, LG’s convenient and effective end-to-end clothing management systems can help to make clothes last longer and contribute to a more sustainable lifestyle.
[1] “Textiles and the environment in a circular economy.” European Environment Agency, 2019.
[2] Tested by Intertek on Cotton Cycle with load comprising 2kg of underwear in conventional LG washer model FC1450S2W and LG AI DD washer model F4V9RWP2W. Results may differ depending on load composition and environmental factors.
[3] Allergy Care cycle certified by BAF (British Allergy Foundation) reduces 99.9% house dust mite allergen
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