‘The Era of Emira’ is about to begin: all-new Lotus sports car unveiled on Tuesday 6 July

One of the most eagerly anticipated new car launches of the year will take place tomorrow as the covers come off the all-new Lotus Emira.

The perfect illustration of the ongoing transformation of the Lotus business and brand, the Emira is an all-new mid-engined premium sports car that will be built in a new factory at Hethel, Norfolk. The site has been rejuvenated as part of a £100millon investment in Lotus’ UK operations.

To find out more, join Matt Windle, Managing Director, Lotus Cars, and special guests for the world premiere of the all-new Lotus Emira. The event will be broadcast live online at www.lotuscars.com and on Lotus’ YouTube and Facebook channels from 7.30pm BST on Tuesday 6 July.