Today PwC unveiled The New Equation, PwC’s landmark global strategy which responds to fundamental changes in the world, including technological disruption, resource scarcity, demographic and social change, and the continuing effects of the COVID-19 pandemic. The New Equation is based on analysis of global trends and thousands of conversations with clients and stakeholders. It builds on more than a decade of sustained revenue growth and continued investment.
The New Equation focuses on two interconnected needs that clients face in the coming years.
The first is to build trust, which has never been more important, nor more difficult. Organisations increasingly need to earn trust across a wide range of topics that are important to their stakeholders. Success depends on fundamental shifts in the way executives think, organisational culture, systems and ambition.
The second is to deliver sustained outcomes in an environment where competition and the risk of disruption are more intense than ever and societal expectations have never been greater. Businesses need to change faster and more thoroughly to attract capital, talent and customers. Too often, however, narrowly conceived transformation initiatives do not deliver the outcomes they promise. A new approach is needed.
PwC’s multidisciplinary model is the foundation for the strategy, bringing together a passionate, diverse community to help organisations build trust and deliver sustained outcomes. The model enables investment at scale in the combination of capabilities that is essential to delivering quality and impact for clients, stakeholders and society.
Bob Moritz, Global Chairman of PwC said:
“The profound changes in the world mean that to succeed, organisations need to create a virtuous circle between earning trust and delivering sustained outcomes. By bringing our unique combination of capabilities together, and matching it with serious investment and our commitment to quality, we can help them do that. In doing so, we will help clients unlock value for shareholders, stakeholders and wider society.”
As part of The New Equation, PwC Middle East is announcing commitments to the region, these include:
- Create over 6,000 jobs in the Middle East over the next 5 years, with a focus on digital, emerging technologies and ESG.
- Further invest in our digital capabilities through strategic acquisitions, emerging technologies, and establishing additional Experience Centres in the region, to complement our existing state of the art hub for innovation, co-creation and creativity.
- Create an ESG Centre of Excellence in the region focused on energy transition and the broader ESG agenda.
- Hire over 500 new graduates each year, and provide them with training and qualifications that sets them up for a strong career in the region. Doubling down on our existing commitment to promote inclusion and diversity, 50% will be female and 80% Arabic speakers.
- Commit to achieving net zero greenhouse gas emissions by 2030, which involves transforming our business model to decarbonise the value chain.
- Continue to upskill our people to build a community of solvers, with the right skills to deliver solutions that are human-led and tech powered.
Hani Ashkar, PwC Middle East Territory Senior Partner said:
“We are bringing the best of our people, capabilities and technology together to support our clients in building trust and delivering sustained outcomes for their businesses and society. The most important challenges faced by clients and stakeholders can only be met through multi-disciplinary, diverse teams. ”
Adding “ We are proud to be part of the region’s transformation journey, and supporting governments and businesses in addressing broader societal issues, such as the digital divide, the growing need for upskilling and climate change.”
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