The Republic of Guinea today announced partnering with the multidisciplinary strategic consultancy, DEM, and award-winning global communications agency, 3rd Floor, to raise its reputation and nation brand image as a global investment destination.
The communication mandate to the DEM-3rd Floor combine includes promoting Guinea at the upcoming Expo 2020, and highlight the numerous opportunities of the country, as well as the structural reforms and socio-economic development in Guinea that has paved the way for increasing interest among global investors.
“Since 2010 Guinea has diligently enacted numerous bold and innovative reforms to become a preferred destination for an increasing number of investors and visitors. The country is now keen to market its numerous opportunities with the world by developing a new nation brand. We aim to use the Expo 2020 Dubai platform to shed new light on the country,” said Mr. Gabriel Curtis, Minister of Investments and Public-Private Partnerships, Republic of Guinea, in a statement.
He said “DEM-3rd Floor Public Relations were competitively recruited because they demonstrated the required excellence and professionalism to help countries smartly position themselves through strong and innovative branding and communications campaigns.”
The appointment of DEM-3rd Floor has been made through Guinea’s General Commissionership of Guinea at Expo 2020. Dubai.
“We are honored to be chosen as the preferred communication partner of the Republic of Guinea, and we are confident to drive the positioning of the country as an investment destination to a global audience further. The Expo 2020 also offers us a significant platform to catalyse our strategic communication roll out for Guinea,” said Jacopo Stecchini, CEO of 3rd Floor Public Relations.
3rd Floor, which has global footprints across Shanghai, Hong Kong, Milan and Dubai, has been associated with World Expos since their inception, and their work at Expos in Shanghai in 2010 and Milan in 2015, has elicited acclaim from clients.
DEM is acclaimed for its high-quality services to governments, public administration, international agencies, NGOs and civil society. DEM’s mission is to meet the strategic needs of public, private and other spheres through projects financed by bilateral and multilateral funding.
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