This July, London welcomes MotoArto, a first-of-its-kind event celebrating the artistry of re-imagined cars and creative artworks inspired by the Outlaw automotive genre.
Hosted at Shoreditch’s Bike Shed from July 3-5, this first dedicated platform breathes new life into a mostly traditional automotive industry, whilst challenging outdated notions of car-inspired art.
The three-day event will feature world premiere automotive unveilings from globally recognised restomod specialists Thornley Kelham, Frontline Cars, Renard, and more in tandem with over 20 leading and emerging artists who will exhibit never-before-seen works that re-imagine car culture without creative constraints.
Making MotoArto one of 2025’s most talked about events will be a diverse and multi-sensory collection of automotive-inspired mediums which range from installations to sculptures, wall art, moving imagery and an immersive live experience featuring world-renowned artist, Sophie Tea, who will be live painting a surprise car.
The Outlaw subculture has existed since the 1960s, but MotoArto represents the first unique space to celebrate this movement alongside a shifting art scene. By recognising a growing sector of independent automotive modifiers it provides a podium that celebrates the growing demand for restomod cars and motorbikes.
The market trend and fast growth for modified iconic vehicles highlights a cultural shift that has captivated even the most devoted purists, who once rejected augmented classics, but are now appreciating their artistic merit. MotoArto has also collaborated with Casmin Group – a UK business operating solely in the hand-built vehicle space to help lift this inaugural event.
The idea to launch a car show that combines art and automotive was born from the united passion and creative vision of two industry mavericks: Marchella De Angelis, an artist and lifelong car enthusiast, and Kim Shaylor, the innovative and au courant art curator behind Gone Rogue.
De Angelis, who has exhibited and won at the distinguished car show Salon Prive, saw her fascination with the world of Outlaw cars start well over eight years ago, prompting her to conclude that such re-envisioned and bespoke craftsmanship could only be denoted as Art in itself.
Indeed the obsession captivated De Angelis to such an extent that she produced and directed The Outlaw in Me – a feature film doc, exploring this curious sub-culture. The film garnered multiple award nominations in 2024, including Best Feature Documentary at the International Motor Awards.
“I’m not bored with the classics, and I still love a supercar. I simply feel it’s time to embrace a wider cultural medium within the automotive arena,” says De Angelis.
This change in attitude may well be connected to our contemporary craving for self-expression, recognition and individualism in a social media-driven age.
MotoArto breaks away from conventional ideas of what car-inspired art can be and re-imagine the automotive world with new interpretations of car culture.
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