In the UAE, cars are more than just a mode of transport, they’re an extension of personal style. From luxury interiors to cutting-edge tech, vehicle customization has become a booming lifestyle trend, with enthusiasts constantly looking for ways to enhance both form and function.
While many still splurge on performance and visual upgrades, a growing segment of UAE drivers are leaning into smart, budget-friendly enhancements that deliver impact without the premium price tag. One example comes from the UK, where car enthusiast Michael Terry revamped his BMW M240i using an affordable head unit from Temu, saving nearly £1,000 in the process.
Michael had long admired his BMW, but the outdated iDrive system didn’t quite match the modern aesthetic he wanted. The official BMW OEM Retrofit Sat Nav was priced at over £1,095 – too steep for a practical upgrade. That’s when he turned to Temu and found a sleek, portable smart head unit for just £182.
“At first, I thought if you’re going to put tech in a BMW, it has to be top-tier,” Michael said. “But I don’t got millions in the bank account. I needed something that could bring the car into the modern age without blowing the budget,” he added.
True to his petrolhead nature, he took matters into his own hands and installed it himself, keeping the original iDrive system intact for flexibility – a bonus for car owners who want innovation without losing factory features.
According to TechSci Research, the UAE’s car accessories market is set for robust growth between 2024–2028, fueled by rising demand for infotainment systems, high-speed internet penetration, and the country’s affinity for tech-savvy upgrades.
With more original equipment manufacturers (OEMs) now offering infotainment in mid and small car segments, personalization is no longer exclusive to luxury vehicles. Platforms like Temu, with their direct-from-factory pricing, make it even more accessible, especially for younger drivers or tech-savvy consumers who value both quality and cost-efficiency.
From Bluetooth-enabled infotainment units to ambient lighting and custom mounts, UAE car owners are now prioritizing features that enhance the driving experience without compromising on aesthetics or safety.
As Michael’s story shows, quality upgrades no longer have to come with a luxury price tag.
“Temu made my dream car feel modern again — without the expensive bill. It works great and looks amazing in the car. For the price, I couldn’t believe the quality,” he said.
In a market that embraces innovation and personal expression, smart upgrades like these are fast becoming the norm, not the exception. For UAE drivers, the road ahead isn’t just about where you’re going — it’s about how good you feel behind the wheel.
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