As hybrid vehicle demand continues to surge across the Middle East, EXEED, the premium automotive brand known for fusing European design with advanced Chinese technology, is urging consumers to make smarter, more informed decisions when it comes to choosing a hybrid SUV.
With the RX PHEV, EXEED introduces a flagship plug-in hybrid SUV built specifically for the region, designed to meet the realities of the Middle East’s demanding climate, long-distance driving culture, and appetite for luxury. As hybrid options become increasingly available, EXEED offers a clear, four-dimensional guide to help buyers cut through the noise, while presenting the RX PHEV as a new standard of excellence.
The Hybrid Boom in the Middle East: Efficiency Meets Demand
The Middle East’s hybrid vehicle market is experiencing exponential growth, driven by rising fuel efficiency awareness, improved charging infrastructure, and an appetite for smarter, high- performance mobility. Yet not all hybrids are designed to withstand certain environments, particularly in a region where extreme temperatures, cross-border travel, and urban-rural versatility are daily realities.
EXEED’s RX PHEV has been developed with this context in mind: a plug-in hybrid SUV engineered on a dedicated platform, tested in harsh climates, and optimized for performance, comfort, and sustainability.
1. RANGE & EFFICIENCY: Built for All Scenarios
From city streets to desert trails, Middle Eastern drivers need a vehicle that adapts seamlessly to every journey. The EXEED RX PHEV meets this demand with smart engineering and performance features designed for the region.
RX PHEV Solutions include:
- 168 km WLTP electric-only range for daily commutes.
- Up to 1,300 km total range, ideal for intercity and regional travel.
- Thermal efficiency of 44.5% with a dedicated hybrid engine.
- CATL M3P Battery tested in extreme temperatures from -35°C to 60°C.
2. SAFETY: Dual-Layer Protection for Peace of Mind
In extreme climates, safety goes beyond airbags—it requires smart engineering, advanced materials, and a reinforced structure. The RX PHEV embodies this with rigorously tested systems and high-strength design, delivering reliable protection in any condition.
RX PHEV Solutions include:
- CATL battery stability across extreme conditions.
- “Space Capsule” body structure with 85% high-strength steel.
- Built on the M3X hybrid platform.
- Certified with EU 5-star safety rating.
3. PERFORMANCE: No Compromise Between Hybrid and Power
Hybrid drivers in the region expect more than efficiency—they want power, agility, and off-road capability. The RX PHEV delivers with a responsive dual-motor setup, three-speed hybrid transmission, and advanced AWD, ensuring smooth performance across any terrain.
RX PHEV Solutions include:
- AWD version with 0–100 km/h in 4.9 seconds.
- Three-speed DHT transmission for smooth, intelligent shifting.
- Dual-motor system with 4,000N·m wheel-end torque.
- CDC electromagnetic suspension for balanced handling.
4. COMFORT & INTELLIGENCE: Luxury That Lasts
Comfort and smart technology are essential for long journeys in the Middle East. The RX PHEV offers a refined cabin experience with zero-formaldehyde materials, premium entertainment, and intelligent features that elevate every drive.
RX PHEV Solutions include:
- Zero-formaldehyde certified cabin with a serene, allergen-free environment.
- Premium connectivity via a 24.6” curved display, Sony 14-speaker sound system, and50W wireless charging.
- “Queen’s Seat” with electric leg support, massage, ventilation and heating
- Rest Mode and intelligent air purification & fragrance systemMr. Qin Chao, CEO of EXEED International added; “As hybrid mobility becomes more relevant across the Middle East, drivers are looking for vehicles that deliver on every front—range, reliability, performance, and comfort. The RX PHEV embodies EXEED’s vision of what a next- generation hybrid SUV should be. It’s engineered to excel in the region’s climate and driving conditions, while offering a refined and intelligent driving experience. With the RX PHEV, we are setting a new benchmark for what Middle Eastern consumers can and should expect from premium hybrid vehicles.”With hybrid vehicles rapidly gaining popularity, EXEED invites regional consumers to look beyond just fuel savings—and instead, demand solutions that meet real-world driving needs. The RX PHEV offers exactly that: exceptional range, proven safety, dynamic performance, and unmatched comfort—making it a benchmark in the premium hybrid SUV category.
Drivers across the Middle East are encouraged to experience the RX PHEV first-hand by visiting EXEED showrooms across the UAE and GCC.
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