The all-new Hongqi HS7 sports-luxury SUV and H6 performance-oriented luxury sedan, were revealed in an exciting head-to-head influencer launch competition at Berklee, Saadiyat Island Abu Dhabi, with the [H6/ HS7] being the vehicle Abu Dhabi wanted to see first.
The reveal required leading automotive influencers to get likes from their followers based on information posted about the different models, which then activated the unveiling of the actual cars.
The two models being launched by:
- Team H6 – majoring on the performance sedans key attributes showing how it brings together elegance, craftmanship, power and innovation all in a single vehicle – an unmatched package in the marketplace.
- The HS7 team – chose to highlight the SUV’s bold looks which create immediate interest from the public with the design offering a perfect blend of modernity and performance. From the commanding front-grill through to the chrome finishing the HS7 looks powerful and purposeful, but always premium.
The VIP audience attending the reveal event watched as the physical cars, placed behind special screens which gradually became opaque and then fully transparent, could be seen for the first time as the influencers’ followers posted their support for the different models.
Toby Stubbs, General Manager of Hongqi, shared his thoughts on the launch:
“Online is the way people look for new cars, with views and comments from influencers and the industry specialists so important in helping us to decide which vehicle to buy, so it was logical for us/ Hongqi to launch these two amazing new models this way. We have been overwhelmed by the response and the enthusiasm for how we have combined design, performance and technology to create these affordable premium products. It is going to be amazing to see these futuristic and innovative cars on the roads of Abu Dhabi and across the UAE.”
The Hongqi H6 has been described as ‘elegance meeting innovation’
It is a sophisticated performance-oriented luxury sedan, with an emphasis on premium craftsmanship, high-end technology, and top-tier comfort. It offers buyers:
- Sleek Aerodynamic Design – Ensuring minimal air resistance for improved performance
- Signature Hongqi Front Grille – A unique chrome-accented grille enhancing the luxury appeal
- Dynamic LED Tail Lights – Designed to complement the car’s stylish exterior
- Premium Leather Upholstery – Soft-touch surfaces with meticulous stitching
- 12-inch Digital Instrument Cluster – Displays vital vehicle information in a futuristic layout
- Smart Climate Control – Dual-zone air conditioning for a comfortable ride.
- High-Performance Engine – 2.0 T ICE delivering 252 hp giving efficiency and power
- Responsive Handling– Advanced suspension system for a stable and controlled ride
- Safety Technologies– Equipped with adaptive cruise control, lane-keeping assist, and collision detection systems
The Hongqi HS7 is the SUV which gives buyers bold, sporty, and premium:
The Hongqi HS7 design was loved by drivers looking for a balance between power, luxury, and technology, in a package which offers space and a ‘wow’ factor. Including:
- Large Alloy Wheels – Ensuring both stability and a striking visual appeal.
- Panoramic Sunroof – Offering a premium driving experience with an open-air feel.
- Ergonomic Seating – Spacious and comfortable seats with massage and ventilation features.
- Advanced Infotainment System – A large touchscreen display integrated with Apple CarPlay & Android Auto.
- Premium Sound System – High-quality Bose surround sound system for an immersive audio experience.
- Advanced all-wheel-drive (AWD) system – making it suitable for both city driving and off-road adventures
- Turbocharged engine – delivering exceptional power.
- Multiple Drive Modes –Eco, Comfort, and Sport modes to suit different driving styles.
Regional reviewers have already praised the attention to detail which makes the car ideal for the GCC region, including the upgraded high-efficiency air conditioning system, a customized infotainment system that supports Arabic and the use of cutting-edge technology to give seamless connection and entertainment options.
“With the debut of the Hongqi H6 and HS7 in Abu Dhabi, we are bringing world-class luxury and innovation to the emirate. These vehicles show how we are successfully combining the latest technology and innovation with impactful world-class designs. The overwhelming response from the media, influencers, and car lovers has bene so positive as they recognise we are challenging traditional thinking by offering premium, performance and along with value and design.” added Mr. Stubbs.
The HS7 and H6 are the flagship models from Hongqi a brand which already has a rich heritage and is now gaining advocates around the world, who are eager to get access to the products coming from the firm.
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