Chery, in partnership with AW Rostamani Group, has opened a new showroom and service centre in Abu Dhabi. This strategic expansion builds on its success in Dubai and Sharjah, further solidifying its regional footprint.
The facility, located on Sheikh Rashid Bin Saeed Airport Road, allows customers to explore Chery’s latest advancements in automotive innovation. Designed for an immersive experience, it showcases a lineup of vehicles, including the TIGGO 9, TIGGO 8 PRO MAX, TIGGO 7 PRO MAX, and TIGGO 4 PRO. With sleek designs and cutting-edge technology, each model exemplifies Chery’s commitment to revolutionizing mobility solutions.
Tom Fux, CEO of AWR Automotive, said: “At AW Rostamani Group, we’re proud of our 50-year legacy, half a century of shaping excellence in mobility. However, our focus is on providing a complete ownership experience because buying a car is just the beginning. With the new service center and our pick-up and drop-off initiative, we’re making sure every Chery owner stays confident on the road, backed by dependable care and expertise.”
Zaher Sabbagh, Director of Chery UAE, expressed his enthusiasm about the milestone, stating: “Today marks an exciting chapter for Chery in the UAE. We are also thrilled to introduce the all-new Chery TIGGO 4, which reflects our dedication to intelligent design and enhanced performance. We’re excited for visitors to explore our new showroom and see the future of driving as we envision it.”
Alongside this launch, Chery has opened the region’s largest service center in Mussafah Abu Dhabi. This state-of-the-art facility is equipped to meet the growing demand for Chery in the capital, offering high-quality vehicle care and support. Its modern amenities include advanced equipment, 8 service and mechanical bays, and a comfortable lounge area. Underscoring the brand’s emphasis on delivering a seamless experience, Chery has also introduced a new pick-up and drop-off service for routine check-ups. Appointments can be scheduled via phone, ensuring vehicles are collected, professionally serviced, and returned safely at the owners’ convenience.
This expansion into the capital highlights the strong partnership between Chery and AW Rostamani Group, a collaboration that is instrumental in driving growth and aligning with the UAE’s vision for sustainable solutions. Beyond broadening its presence, Chery’s ongoing success deepens the economic and cultural ties linking the UAE and China. By introducing premium automotive quality and pioneering green transportation innovations, the brand plays a key role in shaping the future of mobility in the UAE.
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