Bentley Saudi Arabia announced its support for Bentley Motors’ decision to unify its commercial operations in the UK, Europe, the Middle East, Africa, and India into a single region, now known as the “Europe, Middle East, and Africa (EMEA)” region. This new region, the largest for the luxury car manufacturer, comprises 95 retailers across 41 markets and accounts for approximately one-third of Bentley’s global sales volume.
Richard Leopold has been appointed as the Regional Director for the EMEA region. With over 17 years of experience at Bentley Motors, Richard brings significant expertise in regional markets, having previously led all of these markets individually.
Commenting on the announcement, Richard Leopold said:
“I will continue working closely with Bentley’s partners and retailers to enhance our operations and drive further growth in key regions, including the UK, Europe, the Middle East, Africa, and India. This phase will not only focus on launching new models aligned with our Beyond100+ strategy but also on strengthening our network and enhancing customer experiences in Bentley’s largest global region.”
Mohammed Raffa, CEO of Samaco Automotive, welcomed the decision, stating:
“We welcome this strategic decision, which strengthens the partnership between Samaco Motors and Bentley Motors and supports our shared vision for success in the Saudi market. We are confident that working closely with the leadership of the EMEA region will contribute to achieving our common goals, delivering exceptional customer experiences, and solidifying our position as a leading strategic partner in the Kingdom.”
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