Guthmi, a pioneer in luxury fabrics for over 80 years, is entering a new chapter with a refreshed image, an exclusive 2030-inspired collection, and a transformed in-store experience—reinforcing its commitment to craftsmanship, sustainability, and modern design.
At an exclusive media gathering, industry leaders and influencers witnessed Guthmi’s evolution, marking a milestone in its journey of innovation and excellence.
A Legacy Reimagined
Aligning with Saudi Vision 2030, Guthmi seamlessly blends its heritage with modernity, staying at the forefront of the regional fabric industry.
“Our transformation reflects our commitment to innovation while honoring our legacy. As industry pioneers, we continuously strive for excellence in quality, sustainability, and customer experience,” said Ahmed Mohamed Guthmi, CEO of Guthmi.
A New Retail Experience
Guthmi’s showrooms in Jeddah, Riyadh, Hail, and Kuwait have been redesigned to offer an immersive shopping experience, with more flagship locations in the pipeline. The Riyadh Abdul Aziz Street flagship showroom stands as a testament to Guthmi’s leadership in premium fabrics, merging tradition with contemporary elegance.
The Saudi 2030 Collection: A Commitment to Sustainability
The Saudi 2030 Collection showcases Texcare fabrics—water-repellant, flame-retardant, antibacterial, and eco-friendly—meeting global sustainability standards. Designed for Saudi Arabia’s expanding hospitality and tourism sectors, these high-performance fabrics bring both luxury and environmental responsibility to hotels and residences.
Strengthening Market Leadership
Guthmi’s transformation extends beyond aesthetics, with strategic partnerships reinforcing its industry leadership. As a Gold Sponsor of the Interiors and Furniture Show Jeddah taking place on 18 till 20 February in Superdome Exhibition, the brand continues to shape the future of Saudi Arabia’s home décor and interior design landscape and the region.
A Vision for the Future
With a strong foundation in quality, sustainability, and innovation, Guthmi remains dedicated to redefining home interiors, ensuring its legacy continues for generations to come
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